Small business management may be quite challenging. Things became even more difficult once the epidemic struck. It might be difficult to know how to market your company, especially if you have a little marketing budget and don’t know where to begin.

Let’s start with a basic truth: social media marketing services are essential for small businesses. This might be unsettling, particularly if you are not familiar with social media, even with your own page. It might also feel daunting because your newsfeed is already overflowing with updates from your guilty-pleasure TV series, your aunt’s new lasagna recipe, and pictures of your friend’s newborn.

Let’s start with a basic truth: social media is essential for small businesses. This might be unsettling, particularly if you are not familiar with social media, even with your own page. It might also feel daunting because your newsfeed is already overflowing with updates from your guilty-pleasure TV series, your aunt’s new lasagna recipe, and pictures of your friend’s newborn.

But social media is now more than simply an option for your small business’s advertising campaigns. Your clients anticipate it. If someone searches for you on Facebook, Instagram, Twitter, or LinkedIn and is unable to locate you, that might be an instant red flag.

Market Statistics on Social Media Presence

• More over half of Canadians have an account on at least one social networking network. (Interestingly, Canadians use social media more than any other nation in North America or Europe—they log on for over 44 hours a month.)
• In the USA, where over 81% of users are said to have at least one social media account, this percentage is considerably higher.
• 54% of social media users in Europe are registered users.
• Statistics in Asia vary based on region, but South East Asia leads the game with 47% utilizing social media. 
• In fact, there’s a good probability that social media is being used by individuals to connect with others, learn, and obtain information anywhere in the globe your business may be located.

With the increasing development of social media use by consumers, it’s astonishing to observe many small companies to be so cautious to utilizing its capacity to grow corporate profits.

10 Reason You Need Social Media Presence For You Small Business

1. Get Great Return with Little Work

In one research, 79% of marketers said they used social media marketing to improve visitors.

Even after dedicating as little as six hours a week to social media marketing, 92% of the same marketers stated that social media enhanced their brand’s visibility. Simply having a Facebook or Twitter profile that updates once in a while puts your business on the digital map and gives respectability to your organization.

This is where SEO and social media marketing diverge greatly, as SEO is known for requiring a substantial investment of marketing resources.

2. You Can’t Let Your Company Miss Out

By 2020, roughly half of all media ad spending will come from digital sources.

According to reports, $357.3 billion will be spent on digital media advertising, with social media accounting for a sizable amount of that total. In a research, almost 50% of marketers said social media has helped them spend less on marketing. 

It’s really affordable to use social media to promote your company, so you can’t afford to skip out on this trend, which is obviously here to stay.

3. Use Existing Customers to Gain New Ones

Among the same customers, 79% reported sharing a significant life event on social media. Customers mostly bring up brands in the hopes of interacting with the company—whether it be through recognition or a discount. 

Sharing a customer’s post on your company’s social media accounts is a simple approach to engage with them. This is a terrific technique to convert more potential consumers, as individuals are more likely to trust friends, family, and even acquaintances than corporations.

4. Speak with a Variety of People 

When making a buying decision, easily 52% of millennials cite social media advertising as a factor.

Younger generations’ purchasing patterns are heavily influenced by social media, yet the same survey reveals that baby boomers are not as technologically ignorant as you may imagine. Additionally, 32% of baby boomers attribute their purchase decisions to social media advertising. These data might help you target various web demographics with your small company marketing plan.

5. Establish the Presence of Your Brand

Thirty percent of millennials and Gen Xers engage with companies on a monthly basis.

Include your company in the discussion to raise awareness. In the view of technologically aware generations, your business might as well not exist if it is not present on social media.

71% of consumers said that following a satisfying social media interaction, they were more inclined to make a purchase from a business. Recognizing the consumer is a simple way to do this; according to 77% of Twitter users, a company’s response to a tweet improved the user’s perception of the business.

Customers are likely to spend 21% more when they receive good customer service on social media. Not to add, using social signals for SEO might help your company become more visible.

6. B2B Marketing Requires LinkedIn

LinkedIn accounts for 50% of social media traffic to B2B websites.

When it comes to B2B, LinkedIn is king. LinkedIn is where 94% of B2B marketers promote and share content.

LinkedIn is a must if B2B marketing is the main strategy used by your company. It produces 277% more leads than Twitter and Facebook all together. With more than 562 million members, this expert platform is a great method to create leads for your company and may assist in establishing a solid reputation. 

It is imperative for your business to capitalize on this growing trend, which shows no signs of abating.

7. Seize the Chances That Other Companies Missed

Out of the 65 million companies on Facebook, just five genuinely run Facebook ads.

Facebook has more than 2 billion active members, making it one of the most widely used social media networks. Given the tiny percentage of companies that really use Facebook advertising, it could be simpler for your small business to stand out from the crowd and get more attention than its rivals. You can easily outperform a competitor who doesn’t use this platform by just using it. 

8. Chat are affordable to install and can assist users anytime/anywhere

Another method your small business may save costs without sacrificing speedy customer care is through the use of chatbots. 

Chatbots, which automatically respond to commonly requested queries and issues, can offer information on demand without requiring a person to be on duty around-the-clock. 

Even if you or your clients would rather speak with a real person, a chatbot may be a great tool to inform them of when they might anticipate speaking with a live person.

The typical internet user has 7.6 social media profiles. Social media is an extraordinarily effective method for reaching a large audience, with over 4.2 billion internet users worldwide and counting (more than half of the world’s population of 7.6 billion people). 

9. Higher Brand Loyalty & Trust

Research indicates that 66 percent of Americans between the ages of 18 and 24 and 53 percent of all Americans who follow brands on social media are more devoted to such businesses.

Thus, social media management DOES play a significant role in increasing brand loyalty. The saying goes, “It costs five times as much to bring in new business as it does to retain current customers.” This proverb has never been truer than in the modern market, when consumers are inundated with alternatives.

Customer passion for a product was the source of blossoming brand loyalty in the good old days. Things are not as clear-cut these days.

Consumers today are aware that they have the ultimate purchasing power. Nowadays, shoppers want firms to give them something in exchange for their devotion, making brand loyalty a two-way street. And that’s where social media comes in handy, my friends.

10. Empathize with your business

“Communicating honestly about products and services” and “acting with integrity at all times” are the top attributes customers want to see from a company, according to a survey by global PR firm Cohn & Wolf that involved over 12,000 participants.

Furthermore, a different survey discovered that until consumers had “real-world proof” that a company is living up to its claims, over half of individuals do not trust it.

When used effectively, social media may help customers see your business as more genuine and personal. It turns out that sincere and genuine brands are highly valued by today’s consumers.

So how are you going to convince skeptical customers that your brand is reliable? Show off your brand’s human side on social media!

Lift the veil and let consumers glimpse the true essence of your brand. Show your audience who is behind your brand, how you are living up to your vision and principles, and what you do on a daily basis. One of the main benefits of using social media for company is this.

By enabling you to build genuine relationships with consumers through interaction, dialogue, and problem-solving, social media also contributes to humanizing your brand.

Conclusion

A small firm should not mimic its competitors’ every move, but rather be aware of their positions and strategies. If their competitors engage with clients on social media regularly, they have the benefit of being able to boast about their social media presence.

As was previously said, you don’t have to advertise your company on every social networking site to demonstrate your activity, including Facebook, Twitter, Instagram, Snapchat, Tumblr, and YouTube. Users continue to largely choose applications like Instagram and WhatsApp, according to CNBC.

Hire a custom software development company that can help you grow your business online through Social media app’s solutions.