How to Get a Public Profile on Snapchat in 2025 (Actually Works!)
Snapchat creates free public profiles for users over 16, but you need to be 18 or older to access all profile features. You’ll also need a mutual friend and your account must be at least 24 hours old.
Let us guide you through setting up your public profile and show you how to customize your content’s visibility in a few steps.
Snapchat Public Profile Requirements in 2025
A public profile on Snapchat lets you build an audience and showcase your creativity beyond your friends list. Let’s get into the specific requirements that determine your eligibility in 2025.
The simple eligibility criteria for getting a Snapchat public profile include:
- Age verification: While Snapchatters aged 16-17 have access to limited public profile features with extra safeguards, full public profiles with all features are restricted to users who are at least 18 years old.
- Account maturity: Your Snapchat account must be at least 24 hours old – brand new accounts aren’t eligible.
- Social proof: You need at least one bi-directional friend (someone who has added you back).
- Good standing: You must not have violated any of Snapchat’s community guidelines.
Snapchat enforces these rules to maintain platform safety. The company’s guidelines state that they reserve the right to review and moderate content, and take appropriate action against accounts that violate their standards.
Snapchat has created age-appropriate protections for younger users. Teens aged 16-17 can share content through a specially designed introductory experience with thoughtful safeguards. Their public Stories reach only friends, followers, and users with mutual connections rather than the wider community [6,7].
Location matters when it comes to accessing public profiles. The feature isn’t supported in every country. You might meet all other criteria but still not see the option if you live in an unsupported region.
Business accounts come with additional requirements. Public Profiles representing age-restricted products or services (like alcohol or financial services) can set minimum age requirements for viewers globally or by country. This feature prevents underage users from accessing your profile or seeing your organic content in Discover or Spotlight.
Step-by-Step Guide to Create Your Public Profile
A Snapchat public profile lets you showcase your content to the entire Snapchat community. The setup process takes just a few minutes and helps you reach an audience beyond your friends.
Here’s the exact process to get your public profile on Snapchat:
- Open the Snapchat app on your device
- Tap your Bitmoji or profile icon in the top-left corner of the screen
- Scroll down to the “Public Profile” section
- Tap “Create Public Profile” (or “My Public Profile” if it already appears)
- Read through the introduction screens and tap “Continue” or “Get Started”
- On the confirmation prompt, tap “Create”
Your public profile now exists! Notwithstanding that, it needs some personal touches to attract potential followers.
Your newly created profile needs these edits:
- Return to your profile page
- Tap “My Public Profile”
- Tap the pencil icon or “Edit Profile” button
- From here, you can:
- Add a profile picture (use your logo if it’s for business purposes)
- Create a bio (up to 150 characters)
- Add your location
- Upload a background/cover image
- Toggle whether to show your follower count
Business accounts can select their category while editing profile details. This makes the account easier to find through search.
Your public profile sharing process:
- Go to your profile
- Tap “My Public Profile”
- Hit the Share button at the top
- Choose your preferred sharing method from the options
Your profile setup allows you to add Stories that showcase your best content. Access your Public Profile, tap “Add a Story to your Profile,” and select Snaps from your Memories or Camera Roll. Add a title and cover, then publish.
Your profile can also feature Lenses. Upload them through Lens Studio and they will appear automatically in your profile’s “Lenses” tab.
New Public Profile Features for 2025
Snapchat is rolling out exciting new features for public profiles in 2025. These updates will give creators and businesses better tools to reach their audiences and track their performance.
Snapchat launched new monetization terms in February 2025. The platform merged its
Revenue Share Program and Spotlight Rewards into one detailed package. The requirements for Spotlight-based monetization have changed a lot – creators need 50,000 followers now instead of just 1,000.
The platform’s new design lets creators switch between their personal profiles and public accounts naturally. They can also pin their favorite content right on their profiles to highlight their best work.
Snapchat’s analytics have gotten much better. Public profile owners can now learn about:
- Their audience’s demographics like age, gender, languages, household income, and education levels
- Content trends showing which publishers and sources their audience likes most
- How their audience uses AR Lenses and Filters
- Story views, completion rates, and screenshot numbers in detail
On top of that, creators have new ways to make money beyond Spotlight rewards. They can:
- Use the “Brand Partnerships” toggle to share profile data with partners who find creators
- Add “Paid Partnership” tags to sponsored content from the Send To screen
- Let viewers send “gifts” they can turn into real money
Businesses can use public profiles as their home base to show products, grow their following, and turn engagement into sales. The platform works as a sales channel through the “Shop” feature when connected to US-based Shopify stores.
These updates are changing how creators and businesses use Snapchat’s public profiles in 2025.
Conclusion
Snapchat public profiles provide excellent tools that creators and businesses can use together. You can build an audience, showcase products and monetize content through the platform’s 2025 updates. The process is straightforward – start with simple steps, add your personal touch to the profile and use new analytics to grow your presence effectively.
FAQs
Q1. What are the age requirements for a Snapchat public profile in 2025?
Users must be at least 18 years old to access all features of a public profile. However, limited public profile features with extra safeguards are available for users aged 16-17.
Q2. How can I create a public profile on Snapchat?
To create a public profile, open the Snapchat app, tap your profile icon, scroll to the “Public Profile” section, tap “Create Public Profile,” follow the prompts, and customize your profile with a picture, bio, and other details.
Q3. What new features are available for Snapchat public profiles in 2025?
New features include enhanced analytics, improved monetization opportunities, the ability to pin selected content, and a simplified design for switching between personal and public profiles.
Q4. Can businesses use Snapchat public profiles?
Yes, businesses can use public profiles to showcase products, build subscriber bases, and even sell products directly through the “Shop” feature when linked to US-based Shopify stores.
Q5. What are the monetization requirements for Snapchat creators in 2025?
For Spotlight-based monetization, creators now need 50,000 followers. Additionally, creators can enable gifting, add “Paid Partnership” labels to sponsored content, and utilize the “Brand Partnerships” toggle for collaborations.