Jeffree Star Net Worth Revealed: From MySpace To Makeup Millions

Jeffree Star has amassed a remarkable $200 million net worth by 2025. His cosmetics company generates over $100 million in annual revenue. The beauty mogul confidently declined a $500 million buyout offer from L’Oreal.

This YouTube powerhouse with 15.7 million subscribers successfully built his social media presence into a billion-dollar business empire.

From MySpace Fame to $200 Million: Jeffree Star’s Journey

Before building his $200 million empire, Jeffree Star made his name as a colorful personality on an early social media platform. His experience from internet fame to cosmetics mogul stands as one of the most compelling business success stories in the digital world.

Early internet celebrity status

MySpace saw the rise of Jeffree Star around 2003, and he quickly became one of the platform’s biggest stars. His striking androgynous look—colorful hair, detailed makeup, tattoos—and raw personality got him a massive following. Outcast teens looking for authenticity connected with his message. His photoshoots regularly pulled in over 50,000 comments, making him a top MySpace celebrity.

Star used the platform as his personal blog to share his life and thoughts on self-image, confidence, beauty, and fame. This strategy helped him build a loyal fanbase before influencers became mainstream. His signature look featured pink eyebrows and dark smudged eyeshadow—mixing grunge with glitter perfectly.

Transition from music to makeup

Star poured his energy into creating emo-electronica music between the mid-2000s and early 2010s. His music career took off after meeting Peaches’ drummer Samantha Maloney, who pushed him to take music seriously. “We Want C—,” his first song, went viral in 2005. His EP “Plastic Surgery Slumber Party” followed in 2007.

“Beauty Killer,” Star’s only studio album, reached number seven on the US Billboard Top Electronic Albums chart in 2009. The album featured big names like Nicki Minaj on “Lollipop Luxury”. His future looked bright after signing with Konvict Muzik in 2010. The founder Akon even called Star “the next Lady Gaga”.

The music dream didn’t last. Star left the music industry in 2013 without much explanation. Later, in Shane Dawson’s documentary series, he revealed this career end left him broke.

Key turning points in his career

The game-changing moment arrived in November 2014 when Star launched Jeffree Star Cosmetics with his life savings. He started with liquid lipsticks and used YouTube as his main marketing platform.

“It was either this was gonna work out for me or I was gonna have to go back to the mall and work at MAC again,” Star told Cosmopolitan. “It was probably the most scared I’ve been in my entire life”.

His risk paid off big time. The original line of 30,000 lipstick units disappeared within minutes of launch. This success pushed his brand forward into highlighter palettes, lip scrubs, eyeshadow collections, clothing, and accessories.

Star’s YouTube channel grew massively as he created makeup tutorials and reviews. His channel reached over 15 million subscribers by 2018. Forbes reported he made $18 million from YouTube that year—ranking him the fifth-highest-paid YouTuber.

Today, Star’s business has grown into a cosmetics powerhouse, a complete transformation from his MySpace and music days. Bustle magazine called him “a musician and onetime MySpace celeb that reinvented himself in the YouTube makeup tutorial space”.

Star managed to keep the bold, unfiltered personality that first drew followers on MySpace. Now he channels that energy into running a beauty empire worth hundreds of millions instead of chasing music stardom.

Building Jeffree Star Cosmetics: The $100M+ Business

Jeffree Star invested his last dollars to create a cosmetics brand in 2014 when bankruptcy seemed inevitable. His desperate gamble transformed into a beauty empire that now generates around $100 million in annual revenue.

Starting with liquid lipsticks

The brand launched with just three liquid lipstick shades in 2014, and Star bet everything on their success. His gamble paid off spectacularly—all 30,000 units vanished within minutes of release. The original Velour Liquid Lipstick line became a cult favorite because of its opaque color, matte finish, and long-wearing formula.

“It was either this was gonna work out for me or I was gonna have to go back to the mall and work at MAC again,” Star said about this vital period. “It was probably the most scared I’ve been in my entire life.”

The brand’s explosive growth became evident when a later product release generated 300,000 orders within days, which overwhelmed their systems. Each lipstick sold for $22 and earned an impressive 4.7-star rating from over 3,400 reviewers, building the foundation of Star’s growing wealth.

Expansion into full product lines

Star methodically expanded his product range after the liquid lipsticks’ success:

Beauty Killer eyeshadow palette (2016) – His first eye palette, named after his only studio album
Blood Sugar palette (2018) – Featured 18 shades with red tones, launching the popular “Blood” collection
Highlighter palettes, lip scrubs, and setting powders
Accessories including makeup bags and mirrors

The once-indie brand grew into a global phenomenon through this strategic expansion. The brand’s power became clear in 2019 when Star’s collaboration with Shane Dawson on eyeshadow and liquid lipsticks showed potential earnings of $35 million from eyeshadow sales alone.

Manufacturing and distribution strategy

The brand stands out because of Star’s detailed approach to product development. His company follows strict quality control procedures:

Star oversees each product’s development from concept to launch. Products must pass specific protocols for formula approval, regulatory compliance, and safety testing.

Distribution challenges emerged as the company grew faster. Order processing initially took 6-10 days just for shipping. A company representative explained, “When huge orders came in, we had to shut everything down, import all the orders into the system, stop customer service, and stop everything they were doing”.

Star addressed these issues by investing in his own shipping and fulfillment center in Los Angeles. The facility now serves both Jeffree Star Cosmetics and other drop shipment companies.

Rejected $500M buyout offer from L’Oreal

Major beauty conglomerates noticed this remarkable growth. Star reportedly turned down a $500 million buyout offer from L’Oreal. This decision showed his faith in the brand’s future potential and his desire to maintain creative control.

The brand generates an estimated $31.7 million in annual revenue as of 2023, though slightly lower than previous peaks. Star’s success allowed him to diversify into marijuana businesses, real estate, and other ventures, securing his position as one of beauty’s most successful entrepreneurs.

How Much Money Does Jeffree Star Make From YouTube?

Jeffree Star makes millions from his YouTube channel alongside his cosmetics empire. His digital influence has become a major source of income that adds substantially to his overall net worth.

Subscriber growth and viewership

Jeffree Star stands as the second most subscribed beauty content creator on YouTube with 15.7 million subscribers and over 2.6 billion total views. His channel started on February 14, 2006, and now features about 435 videos. The channel, now 17 years old, still pulls in strong viewership numbers. Most videos get between 10-20 million views.

His channel’s performance remains impressive even with less frequent uploads lately. Recent analytics show around 808,000 views in just 30 days. People still watch his older content regularly, which shows his lasting appeal in the beauty community.

Ad revenue breakdown

Different sources give varying estimates of Star’s YouTube earnings. Some analytics platforms report monthly YouTube ad revenue of $202-$3,200 or $1,400-$4,200. More detailed reports put his monthly YouTube income at $43,500-$60,300.

Star hit his peak YouTube earnings in 2018. Forbes reported $18 million from the platform that year, making him the fifth-highest-paid YouTuber. Recent estimates suggest he now makes $15-$20 million yearly from YouTube.

Star earns $46-$139 daily from regular YouTube monetization. These numbers change based on seasons and how often he posts.

Collaboration impact on earnings

Star’s collaboration with Shane Dawson shows the real money-making potential of his partnerships. Their collection sold out in under 30 minutes, with over one million eyeshadow palettes purchased. The eyeshadow sales alone could have brought in $35 million.

The documentary series about making the collection got huge engagement. Each video reached over 15 million views. One video created $5.1 million in Media Impact Value. The whole collaboration generated $25 million MIV through Shane’s coverage and $10 million MIV through Jeffree’s channels.

Earlier collaborations also used smart pricing strategies. His collection with Manny MUA offered $50 bundles (20-25% off individual purchases) and 10% discount codes for single items.

Star has turned his YouTube presence from just a marketing channel into a huge money maker. His mix of ad revenue, sponsored content, and strategic partnerships adds significantly to his $200 million net worth.

Smart Investments Beyond Beauty

Jeffree Star’s makeup empire is the foundation of his fortune, but his business sense reaches way beyond the reach and influence of beauty into a variety of investments that multiply his wealth. “I have about 10 businesses that I’m currently running besides my brand, which is my cosmetics company,” Star revealed in 2018.

Real estate portfolio

Star’s investment strategy centers around an impressive real estate portfolio. He bought a luxurious Hidden Hills mansion for $14.6 million in December 2019 and later sold it for $16.7 million—making a 14.5% profit. He also bought a Wyoming ranch for about $1.1 million, which became his main home after he left Los Angeles.

Marijuana business ventures

Star has positioned himself in the booming cannabis industry, which generated $5.4 billion in 2015 and was expected to reach $21.8 billion by 2020. “I invest in the marijuana business,” he openly admitted. His cannabis ventures reportedly include:

Production of smoking accessories and herb grinders
Strategic investments in marijuana legalization

This move puts him among other celebrities joining the Green Rush, like Snoop Dogg and Willie Nelson.

Star Yak Ranch controversy

Star’s most unexpected business move was starting Star Yak Ranch in Wyoming. His initial 80 acres grew to about 600 acres with hundreds of yaks and four camels.

The controversy started when Star announced plans to sell yak meat products after introducing the animals as pets. Critics called him a hypocrite since his cosmetics line started with vegan principles. Star defended his position: “My vegan cosmetics brand has nothing to do with my yak ranch”. He explained that breeding yaks and raising them for food were separate operations.

Other business holdings

Star’s business empire includes many more operations:

A shipment and fulfillment center in Los Angeles that serves multiple brands
A merchandise company that makes his products
Scorpio Logistics, a fulfillment company in Wyoming
Star Lounge merchandise brand
Jeffree Star Pets, LLC

These diverse investments have contributed to Star’s estimated $200 million net worth, showing his business skills extend far beyond cosmetics.

Luxury Lifestyle: How Jeffree Star Spends His Fortune

Jeffree Star lives a life of extreme luxury with his $200 million fortune. His spending habits match his larger-than-life personality, from his bulletproof closets to his collection of million-dollar cars. Let’s peek into the world of beauty’s most controversial mogul.

Mansion collection

Star’s property portfolio shows just how lavishly he lives. He bought a massive 19,549-square-foot Hidden Hills mansion for $14.6 million and later sold it for $16.7 million. This French Normandy estate was packed with luxury features – eight bedrooms, thirteen bathrooms, an elevator, sauna, spa, and wine cellar. The property’s cabinetry alone cost over $750,000. It even had a 5,400-square-foot “beauty barn” just for makeup and hair styling.

Star now splits his time between his California home and a 70-acre Wyoming ranch he bought for $1.1 million. His move to Wyoming marked a huge transformation in the cosmetics mogul’s lifestyle.

Exotic car fleet

Star’s garage is home to a stunning collection of mostly pink luxury vehicles worth $2.4 million. He started with a humble 1999 Nissan Sentra, but now his collection boasts:

A $1 million Tiffany-blue McLaren Senna
A $330,000 pink Rolls-Royce Wraith
A $327,838 pink Lamborghini Huracan
A pink Lamborghini Urus

“When I used to sleep on my friend’s couch and drive my 1991 Nissan Sentra to work every day, I never imagined in my wildest dreams I would become a car collector,” Star once reflected.

Designer wardrobe and Birkin bags

Star’s designer collection sits in an impressive pink vault. Made from 10,000 pounds of bulletproof stainless steel, it uses fingerprint and retina scanners for security. The vault houses his famous Birkin collection, featuring a Hermès Niloticus Crocodile Himalaya Birkin worth $379,200 and a Diamond Hermès Himalayan Birkin valued at $450,000.

Star sold 90% of his bag collection and made “millions” in the process. These luxury items typically grow in value, making them a smart investment.

Private jet travel

Star doesn’t own a private jet, but he charters them regularly for $30,000 to $50,000 per trip. He flies Emirates first class when taking commercial flights, which costs around $20,000 one-way. This luxury comes with a private suite, shower at 40,000 feet, and five-star dining with unlimited champagne.

Conclusion

Jeffree Star transformed from a MySpace celebrity into a $200 million mogul by mastering the art of reinvention. His smart business decisions led to a $100 million cosmetics empire. Star expanded his portfolio with strategic investments in real estate and agriculture, creating an influence that reaches way beyond the beauty industry. His journey demonstrates how continuous development and diversification pave the way to lasting success.

FAQs

Q1. What is Jeffree Star’s current net worth?

Jeffree Star’s net worth is estimated to be around $200 million as of 2025. This fortune has been built primarily through his successful cosmetics company, Jeffree Star Cosmetics, which generates over $100 million in annual revenue.

Q2. How did Jeffree Star build his cosmetics empire?

Star launched Jeffree Star Cosmetics in 2014 with a line of liquid lipsticks. The initial launch sold out within minutes, allowing him to expand into full product lines including eyeshadow palettes, highlighters, and accessories. His strategic use of YouTube for marketing and his hands-on approach to product development have been key to the brand’s success.

Q3. Does Jeffree Star make money from YouTube?

Yes, YouTube is a significant source of income for Jeffree Star. With over 15.7 million subscribers, his channel generates substantial ad revenue. In 2018, he reportedly earned $18 million from YouTube alone. He also earns from sponsored content, with some brands offering up to $165,000 for featuring a single product in a video.

Q4. What other businesses does Jeffree Star own besides his cosmetics company?

Beyond cosmetics, Star has diversified his investments. He owns a substantial real estate portfolio, has ventures in the marijuana business, operates a yak ranch in Wyoming, and runs several other companies including a shipment and fulfillment center, a merchandise company, and a pet products line.

Q5. How does Jeffree Star spend his fortune?

Star is known for his lavish lifestyle. He owns multiple mansions, including a ranch in Wyoming. His car collection is worth approximately $2.4 million and includes luxury vehicles like a McLaren Senna and a Rolls-Royce Wraith. He also has an extensive designer wardrobe, including rare Birkin bags, and frequently travels by private jet.