Snapchat is coming out to be the next big breakthrough for creators to make money via its platform. But like any other social media platform, it is your follower count that matters when it comes to making money with it.

If you have a small follower count in some hundreds but feel like your content can make it big and have an expanding follower count, you can try to join in on the money-making platform that Snapchat is becoming – slowly but surely. The platform offers unique opportunities for creators to monetize their content and make a sustainable income stream through it. 

The great thing is that Snapchat supports creators that have a loyal and valuable follower base. In this article, you learn about the variety of ways to earn money on the platform and how Snapchat is all in for you. 

According to Statista, the number of daily active Snapchat users in the past year 2024 was more than 450 million –this makes it a great opportunity for people looking to invest their time and efforts into Snapchat and make money with it. 

5 Methods to Effectively Monetize Your Snapchat

Snapchat has a high positively committed market of people who want to look at authentic content, that is interesting, funny, and something out of the blue. Snapchat offers monetization through different methods such as creating content, using sponsored content, or through ads. Read on to learn more about this and become the next successful creator on Snapchat.

But as a creator on Snapchat or a user, one must know that Snapchat requires high speed and consumes more data than other social media apps, due to its heavy storage, playing videos, and geolocation feature. So, to keep your presence as a creator consistent and smooth, you must have a seamless connection. 

Ever since I opted for Xfinity internet, I’ve never had to worry about internet speed or lag while using the platform. So, if you’re looking to up your Snapchat game, this may be the right fit for you, too. You can contact Xfinity customer service for the perfect plan according to your usage stats and needs – especially if you’re looking to work on monetizing your account. Now, let us move on to how you can use the following 3 effective methods to monetize your Snapchat. 

1. User Monetization Program

Snapchat has brought forward its new program, allowing creators who can make longer and interesting content to participate in its monetization program. 

This is a newer step from the original program, when you could get Spotlight Rewards. This has become outdated, and it is now in with the new. This collective-based monetization program is a great step. This will allow Snapchat to put in ads within the creator’s real-time Stories and lengthy Spotlight videos, too (more than a minute) –a win-win for both.

Plus, according to Snapchat stats, the Spotlight is being viewed highly and increases 25% every year, making it a unique area of growth and opportunities. This is a great step, especially for creators who like long-form content such as “outfit of the day looks” and “makeup”, and influencers who want a deeper impact on their audiences. 

This program became active in February 2025, creators can’t just count on their followers. But it’s about meeting set criteria while engaging your audience for the best impact and recurring viewership. Check the eligibility details below, and for more on which countries this is available in, you can visit the Creator Hub.

Have 50,000 followers (Woo, that’s a lot)

Posting 25 times per month to Saved Stories or Spotlight

Posting to Spotlight or Public Stories for at least 10 days (in the last 28 days)

Should have done one of the below:Snap View of 10 million 1 million Views on Spotlight A total view time of 12,000 hours

2. Get Stories Rewards

Snapchat rewards work differently from other socials. Since it is a platform based on videos mainly, it rewards its customers for their stories. 

This has certain criteria, which we have listed next. With this, Snapchat gives out ad commission to each public creator in a month, and they can cash it whenever they want to.

Have 50,000 subscribers on your public profile

Get 25 million views or 12,000 worth of hours for total story view times on a public account (in the past 28 days)

To have posted a public story for 10 days with at least 20 snaps each day, profile (over the past 28 days)

3. Promoting Your Brand

Well, now we come up with an easier, cheaper way to start making money with Snapchat. This method is about promoting your already present (even new, but that won’t be easy) brand, product, or service on the platform. 

The exciting part of this is that the platform becomes your front for an online store. People these days want depth and realism in a superficial online world, like getting personal insights into a product/service makes the user feel more associated, such as:

• Do you know Gymshark on Snapchat gives users a detailed description of their products?
• Adidas lets its users try on the sneakers virtually with AR (Augmented Reality) 
• Kylie Cosmetics uses ads to target its audience.

But, I have an even more personal example of Christen Dominique, a digital creator of all about makeup to-dos that I have been following on Snapchat since 2020. The platform is where I watch all her tutorials and even got to know of her brand, Dominique Cosmetics. So, Snapchat is the next big breakthrough for the up-and-coming brands and creators.

So, now the question arises: how can you promote your brand on Snapchat?

1. You can engage with your audience on Snapchat Stories.
2. Increase your reach with Snapchat ads.
3. You can leverage the power of geo-location and Snap Map for local visibility.

Overall, this is a great method to break into Snapchat monetization and is easier because you already have products or services. By leveraging these ways to promote your brand, you can effectively foster long-term loyal viewers, leading to bringing in more sales and traffic to your website and other social.

Before you leave…

Snapchat is a new platform that offers a sea of opportunities for those looking to earn money through it. So, whether you’re a user, a new creator, or even someone looking to get into Snapchat monetization, you can utilize these methods and who knows –you’ll make it a successful side gig or even make it big enough to leave your 9 to 5 (like me, you have one).