Creative Ways to Make Money on Snapchat in 2025
Ready to turn your Snapchat screen time into your passive income? It’s far more than an “old school” social platform! Currently, it’s a great place to share your brand and expertise with millennials and make money on Snapchat.
With its highly engaged Gen Z and millennial audience, low competition from big brands, and advanced AR and advertisement tools, Snapchat gives you a direct line to profit.
From affiliate sales strategies to promoting your products or services, the platform offers creative, hands-on ways to generate revenue, right from your phone. Let’s dive into the smartest marketing strategies and most innovative ways to make money on Snapchat in 2025.
Why Does Snapchat Still Matter for Businesses in 2025?
Snapchat remains important for businesses because it offers a unique and highly engaging platform for reaching Gen Z and younger millennials. These two demographics are typically harder to reach through traditional channels. Meanwhile, they make up 75% of Snapchat’s audience.
Source: Statista
Snapchat pioneered AR (Augmented Reality) for consumers back in 2018, and in 2025, this feature is still paying off for brands. AR try-ons (glasses, makeup, shoes) drive conversions from Snapchat users directly from the app. Location-based AR experiences enable physical retailers to attract foot traffic in a creative and engaging way.
In the last few years, Snapchat ads have become more sophisticated. Snapchat’s Pixel and conversion tracking tools are now on par with Meta's ecosystem. Meanwhile, unlike Instagram, Snapchat isn’t saturated with brands, making it a less competitive space to stand out.
This platform makes it a perfect place for affiliate sales and direct promotion from brands. So, let’s examine how you can leverage this platform for promotional purposes.
7 Creative Ways to Make Money on Snapchat in 2025
Snapchat isn’t just for sending selfies and funny filters anymore. Today, this platform can help you sell at scale. So, let’s examine seven innovative ways to generate active and passive income on this social media:
- Participate in the Snapchat Monetization Program
- Leverage Snapchat’s Affiliate Program
- Join Third-Party Affiliate Programs
- Try Pay-Per-Call Affiliate Marketing
- Sell Your Products or Merchandise
- Promote Events or Local Businesses
- Provide Snapchat Marketing Services
Below, we’ll examine each of these ways to earn from Snapchat content in more depth.
Participate in the Snapchat Monetization Program
If you are a user willing to make money on Snapchat, you naturally post various videos. Meanwhile, once you meet certain benchmarks, you can earn some money directly from Snapchat. To qualify for it, you’ll need to meet the following criteria:
- Have at least 50,000 followers on your Snapchat public profile
- Have more than 25 posts per month on Saved Stories or Spotlight
- Make public posts at least 10 days over the past 28 days
- Reach at least one of the following over the past 28 days: 10,000,000 Snap views, 1,000,000 Spotlight views, or 12,000 hours of overall public view time.
Once done, you can participate in Snapchat’s social media monetization program.
Leverage Snapchat for Business: Use Their Affiliate Marketing Program
Snapchat has introduced its affiliate program, making it easier than ever for creators, influencers, and marketers to earn money by promoting the platform itself. Through this program, participants can earn commissions by referring new advertisers to Snapchat.
Once a referred user signs up and launches a paid campaign within 90 days, the publisher receives a payout based on the ad spend. This affiliate marketing initiative reflects Snapchat’s shift toward empowering its community to grow with the platform, not just on it.
Publishers in this affiliate network are provided with unique referral links and tracking dashboards to measure their performance. It's a low-barrier way to tap into digital ad growth, especially if you already promote marketing tools, platforms, or services.
Look for third-party affiliate programs that support Snapchat
If you're aiming to monetize your Snapchat presence through affiliate sales in 2025, many programs support this platform. To ensure you’ll get the most out of your efforts, use swipe-up Snapchat affiliate links in your Stories to direct followers to affiliate products.
Meanwhile, disclose every partnership since it’s part of Snapchat’s advertising guidelines. Otherwise, you are at high risk of getting banned. So, the best way to generate revenue on Snapchat with third-party affiliate marketing is to create authentic and entertaining content while publicly disclosing that you post advertisements.
Try Pay-Per-Call Affiliate Marketing
Snapchat's highly engaged, mobile-first user base perfectly aligns with pay-per-call affiliate marketing, which encourages immediate action. You can drive immediate phone calls from users with features like swipe-up links, direct calls-to-action in Stories, and short, punchy videos.
This strategy is particularly effective for local services, urgent needs (like towing or legal consultation), or time-sensitive offers. With high payouts (often $10–$50+ per qualified call), you can make money on Snapchat by encouraging users “just to make a short call”.
In most cases, it’s enough for users to call and speak with a representative for about a minute to make them qualified for a commission. Therefore, selecting an affiliate marketing program like this is a great way to monetize your Snapchat presence.
Selling Your Products or Merchandise on Snapchat
Snapchat isn’t just a content-sharing app. It’s a powerful affiliate sales channel for creators, small businesses, and brands. If you have your products or run brand sponsorship deals, Snapchat offers a unique way to build hype, showcase your items, and drive conversions through authentic, real-time content.
Once you connect your profile to a Snapchat business account, you can unlock access to analytics, ads, and e-commerce tools like Shopify. Create your own social media sales funnel for your Snapchat follower base and build the hype around your products by sharing behind-the-scenes content, product drops, or limited-time offers.
Direct users to your website or affiliate products using Snapchat’s in-app links. If you have fewer than 5,000 followers, use Snapcodes or Linktree-style pages.
Promoting Events or Local Businesses
While someone may not consider it affiliate sales, this practice is still highly similar, as you, as a creator, promote other businesses and encourage your followers to take a specific action.
Snapchat thrives on urgency and proximity. Users often check the app to see what’s happening right now, making it a great platform to highlight time-sensitive promotions, live events, or limited-time offers from local spots, such as cafés, pop-ups, concerts, or salons.
Post Stories with location tags so they appear on Snap Map. It helps nearby users discover your business or event while exploring their area. You can also design custom geofilters or AR lenses to build hype and create a sense of urgency (FOMO) around the event or business. Another way to draw attention is to run hyperlocal ads in your marketing campaigns to reach people who live near the promoted business.
Provide Snapchat Marketing Services
Influencer marketing trends change almost daily, and if you have vast experience in promoting brands online, you can benefit from your knowledge. Offering Snapchat marketing services is a smart way to monetize your expertise, especially as businesses increasingly seek creative ways to engage younger audiences.
Wrapping Up
Currently, Snapchat is a powerful platform allowing its users to leverage affiliate sales practices to earn from social capital. The key to success is to stay consistent, authentic, and know your audience to provide promotional content that clearly shows how advertised goods can address specific pain points.
Start small, experiment with different strategies, and don’t be afraid to treat your Snapchat presence like a business.