Circadian Optics Net Worth 2025: From $400K Shark Tank Deal to Million-Dollar Brand
Circadian Optics has grown into a $9 million company in 2024. The light therapy company caught my attention during Shark Tank Season 11. Founder Amber Leong made a bold pitch that day – she asked for $750,000 while offering just 10% equity, which valued her company at $7.5 million.
The wellness tech brand has flourished since its TV appearance. Revenue numbers show around $4 million in annual sales, with lifetime sales reaching $17 million. These numbers tell an impressive story of growth from their pre-Shark Tank lifetime sales of $7.4 million.
The show's spotlight helped the brand reach new heights by boosting website traffic, sales and social media engagement. A steady 20% yearly growth rate sparked my curiosity about how this light therapy startup evolved from a Shark Tank pitch into a thriving multimillion-dollar wellness brand.
Circadian Optics Net Worth 2025: Where It Stands Now
Circadian Optics' net worth should hit around $7 million by 2025. This light therapy company keeps growing stronger in the wellness technology sector after its memorable Shark Tank appearance.
Latest valuation and revenue figures
The company now brings in $4 million in yearly revenue. These numbers show how well it performs in the competitive wellness tech market. Their operations generate healthy profits of $625,000.
The light therapy lamp market paints an interesting picture. Market value stood at $500 million in 2024. Experts predict it will reach $1.1 billion by 2033, with a 9.5% growth rate from 2026 to 2033. So Circadian Optics sits in a market that's growing faster than ever.
Thrasio's acquisition has changed the company's path. The deal terms stayed private, but we know something interesting. Thrasio usually buys brands that make between $1 million and $100 million yearly. This means Circadian Optics matched what they look for in successful Amazon businesses.
Comparison with Circadian Optics net worth 2024
The expected $7 million value in 2025 shows a drop from $9 million in 2024. Yet the company keeps its strong market position.
Their sales tell a growth story. Total lifetime sales hit $7.4 million, with $4 million coming just from last year. That indicates recent months brought in most of their revenue, even with the slight value drop.
The light therapy market keeps growing steadily. Analysts expect about 6% growth yearly from 2023 to 2030. This creates perfect conditions for Circadian Optics to thrive.
Impact of Shark Tank exposure on brand value
Shark Tank changed everything for Circadian Optics. Their deal with Mark Cuban and Lori Greiner – $750,000 for 20% equity – became a turning point. It boosted their visibility and credibility by a lot.
The show brought waves of new traffic and product interest. New customers keep coming in thanks to that exposure. On top of that, partnering with two prominent Sharks gave them more than money – they got valuable business connections and expertise.
Thrasio owns them now, but Circadian Optics keeps its brand identity. Recent reports show they might have neglected their social media and website. Still, their Amazon store works well, showing they make use of e-commerce as their main sales channel.
Amber Leong’s Journey: From Malaysia to Shark Tank
A remarkable founder's personal story led Circadian Optics to its multi-million dollar success. Amber Leong built an impressive wellness empire that reflects her net worth and exemplifies an incredible immigrant success story.
Early life and move to the U.S.
Amber Leong dreamed big while growing up in Malaysia. She showed steadfast dedication as she convinced her parents to fund her American education—a bold move that made them use their retirement savings. Leong landed in Minnesota at age 20 with $1,000 and her family's hopes weighing heavily on her.
She studied at Bemidji State University in Minnesota and adapted to American life while keeping the strong work ethic from her upbringing. Her focus remained clear—to create opportunities worthy of her family's huge sacrifice.
Health struggles and inspiration behind the product
Life took an unexpected turn when doctors diagnosed Leong with Toxic Shock Syndrome soon after her arrival in America. This serious illness left her with only a 50% chance to live. During recovery, medical professionals stressed how proper light exposure affects circadian rhythms and overall health.
The harsh Minnesota winters brought new challenges as Leong battled seasonal depression. Dark days impacted her mood and energy significantly. Her research led her to light therapy and its benefits to help seasonal affective disorder.
Original product development and launch
Leong spotted a market gap for attractive, effective light therapy lamps. Available products looked more like medical equipment than home decor. She and her husband created elegant light therapy lamps that merged naturally with modern homes while offering therapeutic value.
Circadian Optics made its debut on Amazon. Consumers looking for help with seasonal depression and sleep problems quickly embraced the product. Their combination of beautiful design and scientific effectiveness created a unique appeal that caught Shark Tank producers' attention.
Inside the Shark Tank Deal: What Really Happened
A game-changing moment came for Circadian Optics in June 2019. The company's appearance on Shark Tank ended with a $750,000 investment that transformed its net worth trajectory.
Circadian Optics Shark Tank pitch summary
Amber Leong made a powerful pitch to the Sharks. She asked for $750,000 for 10% equity, which valued her company at $7.5 million. The Sharks listened intently as she shared impressive numbers: $7.4 million in lifetime sales since 2016, with $4 million generated in 2018 alone. Her company showed tremendous potential with 70% profit margins and projected 2019 sales of $5.6 million.
Offers from the Sharks and final deal
Two teams quickly emerged after her presentation. Mark Cuban and Lori Greiner stepped up first with an offer of $750,000 for 20% equity. Kevin O'Leary and Barbara Corcoran matched their offer exactly. The competition heated up when Cuban and Greiner added $50,000 specifically for Leong's parents.
Why Amber chose Lori Greiner and Mark Cuban
Amber's choice reflected careful consideration. "Lori and Mark were my target Sharks," she later revealed. Their retail expertise matched her expansion goals perfectly. The generous gesture toward her parents created an emotional bond that sealed the deal.
How the $750K + $50K deal changed the game
The landmark deal raised Circadian Optics' profile instantly. Cuban captured the moment perfectly: "You represent everything great about entrepreneurship, the American Dream". Reports suggest the deal never officially closed after due diligence. The Shark Tank exposure pushed the company forward and secured its place in the wellness industry.
Growth After Shark Tank: From Startup to Million-Dollar Brand
Circadian Optics grew from a promising startup into a million-dollar wellness brand after its memorable Shark Tank appearance. The company's current net worth stands at approximately $9 million.
Sales milestones and revenue growth
The company's financial success tells an impressive story. Circadian Optics pulls in about $4 million in annual revenue, while its lifetime sales have reached an estimated $17 million.
These numbers show remarkable growth from their $7.4 million lifetime sales reported during the Shark Tank pitch. The company managed to keep an extraordinary 70% profit margin and reached projected profits of $1.3 million.
Retail expansion and online presence
The Shark Tank episode sparked a huge sales spike as products quickly sold out and website traffic soared. The company focused on direct-to-consumer sales with customers spending an average of $57.99 per purchase.
Their distribution network grew through major retailers like Amazon. Thrasio's acquisition of Circadian Optics in 2021 led to customers being redirected from the official website to their Amazon page.
Product line development and customer feedback
Circadian Optics boosted its products continuously by adding the latest advances in lighting technology. Their lamps now provide the recommended 10,000 lumens that match natural daylight. Customer satisfaction shows in their collection of over 10,000 five-star reviews online.
Circadian Optics after Shark Tank: Key achievements
Prominent publications like The Wall Street Journal, CNN, Forbes, and Vogue have featured the brand. Amber Leong, the founder, expanded her entrepreneurial journey by launching two new lighting businesses: Nocturne and Bask Lamp.
Conclusion
Circadian Optics has become a soaring win story. The company's value jumped from $7.5 million during its Shark Tank appearance to about $9 million in 2024. This shows how a great business idea backed by the right exposure can stimulate rapid growth. Market experts predict a slight dip to $7 million by 2025, but the brand stays strong in the growing light therapy market.
Amber Leong's story adds a powerful human element to Circadian Optics' success. She went from being a Malaysian immigrant battling a life-threatening illness to becoming a successful entrepreneur – a true American Dream story. The $750,000 deal with Mark Cuban and Lori Greiner helped boost the company's growth, whatever happened with the deal after due diligence.
The company's performance tells a compelling story. With $4 million in yearly revenue, $17 million in lifetime sales, and high profit margins, Circadian Optics has become a key player in wellness technology. The acquisition by Thrasio proves its market worth and future potential.
Circadian Optics managed to keep its product quality high while making customers happy, as shown by thousands of five-star reviews. Their stylish, effective light therapy products help people worldwide deal with seasonal affective disorder and sleep problems.
Amber Leong's entrepreneurial drive continues with two new lighting businesses. Her constant pursuit of breakthroughs hints that Circadian Optics is just one chapter in her story. Her influence on lighting and wellness industries will likely stretch way beyond the reach and influence of her current success. This story shows how personal challenges can turn into million-dollar opportunities through sheer determination.
FAQs
Q1. What is Circadian Optics' current net worth?
Circadian Optics' net worth is estimated to be around $9 million as of 2024, with projections suggesting it may adjust to approximately $7 million by 2025.
Q2. How did Shark Tank impact Circadian Optics' growth?
The Shark Tank appearance significantly boosted Circadian Optics' visibility, leading to increased website traffic, sales, and overall brand value. The exposure helped transform it from a startup to a million-dollar wellness brand.
Q3. Who founded Circadian Optics and what inspired the product?
Amber Leong, an immigrant from Malaysia, founded Circadian Optics. Her inspiration came from personal health struggles, including seasonal depression, which led her to develop stylish and effective light therapy lamps.
Q4. What was the Shark Tank deal for Circadian Optics?
Circadian Optics received an offer of $750,000 for 20% equity from Mark Cuban and Lori Greiner, plus an additional $50,000 for the founder's parents. However, reports suggest the deal may not have officially closed after due diligence.
Q5. How has Circadian Optics performed since its Shark Tank appearance?
Since Shark Tank, Circadian Optics has grown significantly, now generating approximately $4 million in annual revenue with lifetime sales reaching an estimated $17 million. The company has also expanded its retail presence and product line.