Essential Ecommerce Statistics Your Store Needs to Grow in 2025
Global online sales will exceed $6.8 trillion in 2025. This makes it more significant than ever for store owners to understand the digital world. The number of online shoppers will reach 2.77 billion globally by 2025. More than 28 million ecommerce sites compete for their attention, and staying informed about industry trends has become essential.
Retail ecommerce sales worldwide will represent 21% of all retail purchases by 2025. This shows a major shift in consumer behavior. Latin America demonstrates this remarkable growth and expects a 22% increase between 2023 and 2026. The region's total combined online retail sales will exceed $700 billion.
These ecommerce growth statistics and market share dynamics will help any business succeed in the competitive online retail world.
Let's take a closer look at the most important ecommerce trends and statistics you need to know for 2025 in this detailed guide. This information will help position your store to maximize growth and success.
Global ecommerce in 2025: Key numbers you need to know
The numbers tell a compelling story: 2025 will be a groundbreaking year for online retail worldwide. Let's get into the real numbers that are reshaping the digital world.
Total ecommerce sales worldwide
Global ecommerce keeps growing at an impressive rate in 2025. Research methods and market definitions lead to varying estimates. Reliable sources predict worldwide ecommerce sales will hit between USD 6.42 trillion and USD 8.30 trillion this year. Some industry analysts offer a more conservative estimate of USD 7.40 trillion. This represents a 74% jump from 2020's USD 4.20 trillion in sales.
The growth continues despite economic challenges, including trade-war pressures in North American markets and China's economic slowdown. The future still looks bright. Annual growth rates should level off around 6.29% between 2025-2030. This could push the market volume to USD 4.96 trillion by decade's end.
The United States remains the market leader with USD 1.17 trillion in ecommerce revenue in 2025. The U.S. market should reach USD 1.27 trillion this year, an 8.5% rise from 2024.
Share of retail ecommerce sales
The most revealing ecommerce statistic of 2025 shows steady growth in online retail's market share. Online shopping makes up 20.5% of total global retail, up from 19.9% in 2024. This means one in every five retail dollars now flows through digital channels.
Numbers keep climbing. Projections show online's share will hit 22.5% by 2028. The United States market will see ecommerce claim 23.5% of retail market share in 2025, rising from 22.7% in 2024.
These ecommerce growth statistics show an interesting pattern:
- Ecommerce market share growth is slowly tapering off
- Online retail's share will likely plateau near 30% by 2030
- Global ecommerce's share would be much lower without China's outsized influence and high ecommerce penetration
Number of global online shoppers
The growing global digital buyer base adds another vital dimension to 2025's ecommerce trends. About 2.77 billion people worldwide will shop online this year. This represents 33% of the global population.
The number shows a 2.2% increase from last year and proves online shopping is becoming more widespread. Digital shoppers will grow to 2.86 billion in 2026. Better internet access and convenient digital purchasing drive this growth.
User penetration in ecommerce markets stands at 54.3% in 2025 and should reach 56.4% by 2030. The average revenue per user (ARPU) will likely hit USD 1,130. This highlights online consumers' growing purchasing power.
Retail ecommerce sales data shows a big milestone approaching in 2025. More than half of people aged 14 and older will soon become ecommerce shoppers. This expanding customer base and rising average order values create big opportunities for online retailers who can capture market share effectively.
Ecommerce growth statistics by region
The regional differences in ecommerce growth tell us an interesting story about global digital commerce in 2025. Some regions are racing ahead while others show steady progress. These ecommerce statistics show how geography shapes online retail success and where expanding businesses can find the best opportunities.
North America and Europe
North America shows strong ecommerce growth that outpaces Europe. Online retail sales forecasts reveal a 6.6% increase compared to Europe's 4.1%. Strong consumer confidence and economic resilience in North American markets explain this difference.
The United States expects ecommerce sales to grow by 5.0% in 2025. This number dropped from earlier predictions of 7.9% because of tariff-related economic uncertainties. The North American ecommerce market should reach USD 1.27 trillion in 2025. The U.S. leads with USD 1.17 trillion.
North America stands out with its high user penetration rate of 90.9% in 2025. This shows the region's digital maturity. The market growth has slowed down, but each user spends about USD 2,910 – almost three times the global average.
Retail chains led online retail in North America during 2024. Their web sales grew 9.5% year over year, beating Amazon's 8.6% growth in the same period. Traditional retailers are expanding their digital presence and creating more competition.
Asia-Pacific and China
Asia-Pacific leads global ecommerce with USD 4.44 trillion in 2025. Experts predict it will reach USD 7.25 trillion by 2030, growing at 10.28% annually. This vast region shows big differences in market maturity and growth patterns.
China rules this space with 83% of retail ecommerce sales in Asia-Pacific. Japan comes second with just 4.5%. China kept 29.3% of regional turnover in 2024. Its growth is slowing to 9.9% CAGR as urban markets fill up and regulations get stricter.
The region shows three key trends:
- Mobile commerce makes up 64% of the APAC ecommerce market size in 2024
- Digital wallets account for 48.2% of payments
- The Philippines grows fastest at 18.2% CAGR for 2025-2030
Asia-Pacific has slowed down but still hosts many of the world's fastest-growing ecommerce markets. India moves toward a USD 200 billion market by 2026.
Latin America and emerging markets
Latin America grows faster than any other ecommerce region worldwide. The annual growth rate should hit 19% from 2022 to 2027. The region's market size should reach USD 194.70 billion by 2024. This creates huge opportunities for businesses entering this dynamic market.
Euromonitor predicts Latin American retail sales will grow 6% annually between 2024 and 2028. Online retail sales will grow even faster at 11% CAGR. Online retail's share of total sales will jump from 12.3% in 2023 to 15.9% by 2028.
Brazil and Mexico own about two-thirds of the region's ecommerce market share in 2023. Argentina (9%), Chile (6%), Colombia (6%), and Peru (3%) follow. These six countries together generated over USD 110 billion in ecommerce retail sales.
Mobile commerce drives the region's growth. 70% of online purchases happen on mobile devices, and this could reach 85% by 2025. Cross-border ecommerce boomed in 2023, growing 44% faster than domestic ecommerce.
These emerging markets offer some of the best growth opportunities in global ecommerce. Businesses looking to expand internationally in 2025 and beyond should take note.
Top ecommerce categories and spending habits
Smart ecommerce businesses need to know where people spend their money online to stimulate growth. Latest ecommerce data shows electronics, fashion, and subscription services lead the digital world in 2025.
Electronics and fashion
Electronics rules the digital world and holds the top spot in online retail sales. The computer and consumer electronics sector gets USD 219.33 billion in retail ecommerce sales, which makes up 21.2% of all retail ecommerce sales in the US. The global electronics market has hit USD 910.00 billion, making it the second-biggest category worldwide.
Fashion stands right behind electronics with global revenue hitting USD 781.00 billion. These numbers should double in the next six years. Looking beyond major platforms like Amazon, fashion actually leads global ecommerce with sales around USD 990.00 billion.
The secondhand and resale clothing market has become a powerhouse in fashion ecommerce, now worth USD 197.00 billion. This segment jumped 18% in 2023 – fifteen times faster than regular retail. Market watchers say this segment will make up 10% of the global apparel market by 2025 and reach USD 350.00 billion by 2028.
Food, beauty, and home goods
Food and beverage sales have taken off, making up 7.6% of total ecommerce with USD 78.28 billion in revenue. This category grew 17.2% year-over-year in 2024, beating most other online segments.
Beauty and personal care products thrive online with USD 111.03 billion in sales, representing 10.7% of total ecommerce. Recent retail data shows 46% of US shoppers buy beauty products online.
Home and kitchen items remain popular choices for online shopping. Amazon's most purchased category is home and kitchen, with 32% of customers buying these items. Furniture and home furnishings bring in USD 129.45 billion, or 12.5% of total ecommerce sales.
Subscription-based ecommerce
Subscription models tell the most impressive growth story in ecommerce. This market reached USD 278.0 billion in 2024 and should skyrocket to USD 6,369.9 billion by 2033, growing at 41.38% yearly between 2025-2033.
Several factors drive this amazing growth:
- Regular deliveries eliminate repeated purchases
- Products are personalized and curated
- Prices are lower with exclusive items available
- Digital media streaming platforms keep gaining popularity
Beauty and personal care products dominate the subscription market with the biggest share. These items lead because people need them daily and buy them often. Subscribers get steady supplies without extra shopping trips, plus individual-specific experiences based on skin type and beauty choices.
Digital payments rule subscription ecommerce transactions, showing how commerce has moved online. Women make up the largest market share, drawn to products that match traditionally female categories like beauty, skincare, and fashion accessories.
Experts predict subscription ecommerce will pass USD 450.00 billion by 2025, a huge jump from USD 15.00 billion in 2019. This model benefits everyone – customers get what they want and businesses earn steady income.
Consumer behavior trends shaping ecommerce
Consumer behavior powers ecommerce success. Several key trends will affect online retailers' results in 2025. Store owners who understand these patterns can improve their operations and get more customers.
Cart abandonment rates and reasons
Online stores lose about USD 18.00 billion in revenue each year because the worldwide cart abandonment rate is 70.19%. This gives ecommerce businesses a big chance to grow their sales.
Shoppers leave their carts behind for these main reasons:
- Unexpected costs (48% of abandonments) – Extra charges like shipping fees and taxes show up at checkout
- Forced account creation (25% of shoppers) – They must register before buying
- Slow delivery times (23% of customers) – Shipping times aren't clear or take too long
- Payment security concerns (19% of consumers) – They don't trust the site's security
- Complicated checkout (17% of buyers) – The buying process is too long or confusing
Mobile shopping faces an even bigger challenge with 84% of carts abandoned in 2022. Some industries struggle more than others. Luxury/jewelry sees 81.68% abandonment while home/furniture faces 78.65%.
Importance of reviews and trust signals
Reviews make a huge difference in sales. Products with just five reviews are 270% more likely to sell than those without any. The effect gets stronger with expensive items, where sales go up by 380%.
Here's something surprising – perfect 5-star ratings can actually hurt sales. Products rated between 4.0 and 4.7 stars sell best. Shoppers think perfect scores might not be real.
The review's source matters a lot. Verified buyer reviews mean more than anonymous ones. About 86% of shoppers say five-star ratings and good reviews on a homepage help them trust new companies.
Bad reviews are valuable too. 60% of shoppers read negative reviews carefully. These reviews often give detailed information about what works and what doesn't.
Preferred delivery and return options
Free shipping tops the list for 70% of U.S. online shoppers, while fast shipping matters to 60%. Shoppers now look for more than just cheap delivery.
Modern shoppers care about three things in delivery:
- Sustainability: They want green options like zero-emission delivery and pickup points
- Visibility and flexibility: They need package tracking and delivery changes
- Control: They want to pick when and where packages arrive
Returns can make or break customer loyalty. 18% of shoppers won't buy if they don't like the return policy. People prefer convenient return options like neighborhood drop-off points instead of waiting at home for pickup.
Ecommerce competition will be fierce in 2025. Businesses that match these consumer trends will see fewer abandoned carts, gain more trust, and create delivery experiences that keep customers coming back.
Mobile commerce and device usage insights
Smartphones have altered the map of ecommerce. Mobile devices now drive 78% of all ecommerce traffic and 66% of all online orders. These numbers show how mobile commerce has grown from a backup option to become the way most people find and buy products online.
Mobile vs desktop conversion rates
The original data shows an interesting contrast in mobile commerce. Mobile devices lead in traffic, but desktop still wins at closing sales. Desktop conversion rates reach 4.8% while mobile sits at 2.9%. This creates a 1.7x gap between platforms. Some retailers see this gap grow to about 2x. Many shoppers still prefer bigger screens when making their final purchase.
The story gets more interesting with add-to-cart rates. Mobile devices lead with 12.2% (27.1% higher than desktop). Yet they face higher cart abandonment – 80.2% on phones compared to 69.9% on desktop. This suggests people browse easily on mobile but hesitate to complete purchases.
The gap between desktop and mobile conversions keeps shrinking. Ten years ago, desktop-to-mobile conversion ratio was more than 2x. This shows mobile shopping keeps getting better.
Mobile wallet adoption
Digital wallets might revolutionize mobile commerce by 2025. These wallets now handle 39% of e-commerce transactions in the US and almost half of global e-commerce payment transactions.
By 2025, experts predict:
- Digital wallets will process 52.5% of online transaction values
- They'll handle more than 50% of e-commerce transaction value globally
- Mobile wallets should reach 50%+ of ecommerce transactions by 2027
This growth comes from several benefits, especially one-tap payments. Ryan O'Holleran of Airwallex explains: "For e-commerce businesses in particular, it helps to reduce the issue of cart abandonment resulting in improved sales and revenue".
Three main providers lead the market:
- Apple Pay
- Google Pay
- PayPal
45% of mobile transactions happen through dedicated mobile apps instead of mobile websites. Progressive Web Apps (PWAs) offer a hybrid solution with 42.86% lower bounce rates than regular mobile websites.
Tablet usage trends
Tablets hold an interesting position in the ecommerce world. They bring only 1-2% of overall traffic, but offer unique advantages during shopping.
Tablet conversion rates hit 3.1%—10.7% higher than desktop. This makes them an effective but often overlooked sales channel. Average orders on tablets reach USD 104.25. Though 34.5% lower than desktop, this shows substantial buying power.
Tablet users browse differently too. They view 6.1 pages per session—14.9% more than desktop users. The future looks challenging for tablets though. Sales should drop from USD 61.08 billion in 2022 to USD 54.01 billion by 2026.
These device patterns show why ecommerce businesses need strong multi-device strategies. Mobile experience optimization matters most since it drives most traffic and sales.
Social commerce and influencer impact
Social media has transformed from a simple marketing channel into a sales powerhouse. Global sales through social platforms will reach 20.8% of all ecommerce by 2026. This blend of social interaction and shopping represents one of the most dynamic ecommerce trends of 2025.
Top platforms for social shopping
Facebook dominates the social commerce space with three billion monthly active users. The platform attracted 63.5 million shoppers who made purchases in 2022, and this number should grow to 80 million shoppers by 2025. While new platforms emerge regularly, Facebook remains the top choice among over 50% of social shoppers.
Instagram stands strong with more than two billion users, and about one-third of these users shop through the platform. Young consumers show a significant preference for Instagram—22% of Gen Z buy products directly through it. The platform's influence grows as 15% of US digital buyers now start their product searches there.
TikTok has altered the map since 2016. The platform now boasts nearly two billion users worldwide who spend 76 minutes per day scrolling through content. Its impact on buying behavior is remarkable—92% of TikTok users take action after seeing an ad. This success helped TikTok surpass YouTube in social commerce app usage during 2022.
Pinterest works as a product discovery hub where 85% of weekly US Pinners buy items they see in brand Pins. The platform projects 570 million monthly active users by 2025 and sends 33% more referral traffic to shopping websites than Facebook.
Demographics of social buyers
Young consumers lead the social commerce revolution. 79% of Gen Z and Millennials now blend social media into their shopping routine. Their platform spending has jumped by 20% or more for 38% of those aged 18-34.
Generation gaps show up clearly in social media trust levels. One-third of Gen Z and Millennials fully trust influencer recommendations. However, over 40% of Baby Boomers show zero trust in influencer endorsements.
These differences explain why 47% of British adults and 45% of German 16-34-year-olds buy products promoted on social media. 60% of Gen Z find new products through social platforms, making them almost twice as likely to purchase through influencers compared to average consumers.
Live shopping and video content trends
Live commerce creates a new retail frontier by mixing entertainment with instant buying options. Chinese consumers lead this trend, with 60% of their online shoppers buying through livestreams. China expects more than 430 million users to shop this way by 2026.
Livestream shopping converts viewers to buyers at impressive rates—up to 30% compared to traditional ecommerce's 2-3%. Some companies see even better results, like German beauty retailer Douglas, which achieves conversion rates of up to 40% during live shows.
Short videos now drive purchase decisions most effectively, with 46% of shoppers finding TikTok-style content most persuasive. Product demos work especially well—79% of people have bought items after watching Instagram reels.
Businesses that work with micro-influencers see 2.8 times higher engagement than those using macro influencers. Dyson's success story proves this point. Their TikTok campaign generated 4.7 billion views of #Dysonairwrap and boosted Amazon revenue by 103%.
Social platforms blend browsing and buying more seamlessly each day. This evolution creates new challenges and opportunities for ecommerce businesses looking to grow in 2025.
Ecommerce platform and market share breakdown
The ecommerce statistics battlefield of 2025 shows clear winners and losers. Amazon rules with a massive 37.6% market share of US retail ecommerce sales. Walmart follows far behind at 6.4%, while Apple holds 3.6%. The real story goes beyond these numbers to show how the marketplace ecosystem really works.
Amazon, Walmart, and Shopify
Amazon's dominance shows in its USD 431.11 billion US retail ecommerce sales. Walmart has grown impressively with USD 73.45 billion in ecommerce sales. The company's new website draws praise from analysts who find it better than Amazon's ad-heavy interface.
Shopify has quietly outperformed Walmart by processing USD 108.15 billion in US ecommerce sales. The platform supports 4.8 million active storefronts globally. Shopify's 29% market share in the US ecommerce platform market makes it the top choice for merchants who want to build their own online stores.
Traffic and ad spend comparison
Amazon draws an incredible 2.27 billion visits monthly. Walmart's marketplace sees 496.5 million visits. These traffic numbers directly shape advertising revenue – Amazon pulled in USD 33.96 billion in US ad revenue, while Walmart earned USD 3.16 billion.
D2C vs marketplace preferences
Merchants face clear tradeoffs between direct-to-consumer (DTC) models and marketplace selling:
- Customer acquisition: Marketplaces give quick access to existing customers, but DTC requires organic traffic growth
- Brand control: DTC lets brands fully own customer experience and relationships, unlike marketplace sellers
- Operational complexity: Marketplaces handle key operations like logistics and customer service
- Profit margins: Marketplace fees cut into profits more than DTC channels
Smart growing brands often mix both approaches. They make use of marketplaces to acquire customers while building relationships and better margins through DTC channels.
Emerging ecommerce trends to watch in 2025
The digital marketplace in 2025 will change due to three powerful forces: AI integration, ethical commerce, and immersive shopping experiences.
AI and automation in ecommerce
AI is changing online shopping faster through several breakthroughs. Emotion AI reads customers' emotional responses and helps them make better purchase decisions by matching products to their actual needs. This technology builds trust and removes shopping anxiety. The numbers tell an impressive story – 84% of ecommerce businesses now make AI their top priority.
These companies see more than 25% improvement in customer satisfaction, revenue, or cost reduction.
Sustainability and ethical shopping
Eco-friendly practices have grown from marketing tactics into essential business practices. About 62% of Gen Z shoppers choose sustainable brands, and 73% don't mind paying extra for eco-friendly products.
This trend shows in packaging too, as recyclable and biodegradable options become the norm. The data shows that 57% of Gen Z and Millennials think sustainability matters when buying clothes and accessories. These values shape their brand loyalty and perception.
AR/VR and immersive shopping experiences
Virtual reality retail will reach USD 26.28 billion by 2032, with a growth rate of 26.2% CAGR. Shoppers can now try on clothes virtually, see how furniture fits in their homes, and test products before buying.
The impact is clear – 40% of customers will pay more for products they can preview through AR. Brands that offer virtual try-ons have boosted their sales by 20% and cut returns by 30%.
Conclusion
Online retail will hit record levels in 2025 and revolutionize the digital world for businesses everywhere. Global online sales have already crossed $6.8 trillion this year, marking a new era where ecommerce makes up over 20% of total retail sales. Store owners must understand and adapt to these market changes as the stakes keep rising.
The numbers tell quite a story. Latin American markets are growing faster than established ones, while Asia-Pacific leads in global volume. Electronics and fashion stay at the top of sales charts. Subscription-based models show the most dramatic growth with a projected 41% yearly increase.
Customer habits show both problems and chances for growth. Shopping cart abandonment sits at 70%, causing billions in yearly losses, but it also shows exactly where businesses can improve. Reviews, trust indicators, and flexible delivery choices play a crucial role in turning browsers into buyers.
Mobile commerce needs attention from every online store. Mobile devices drive 78% of ecommerce traffic, but desktop still converts better than mobile. This gap creates a clear chance to optimize and improve.
Social commerce has grown from just marketing into a major sales channel. Facebook, Instagram, TikTok, and Pinterest have become popular shopping spots. Younger buyers often find and buy products through these platforms.
Amazon and other marketplace giants still lead the pack, with Amazon taking almost 38% of US retail ecommerce sales. All the same, platforms like Shopify keep growing by giving direct-to-consumer brands the ability to succeed.
New developments like AI, eco-friendly shopping, and immersive AR/VR experiences will shape how ecommerce grows next. Businesses that accept new ideas early will stay ahead as consumer expectations change.
These ecommerce numbers for 2025 make one thing clear – online retail isn't just growing, it's changing how people shop completely. Store owners who understand these numbers and trends will thrive in this competitive digital world.
FAQs
Q1. What percentage of retail sales will ecommerce account for in 2025?
According to projections, ecommerce is expected to account for 20.5% of total global retail sales in 2025. This marks a significant milestone as nearly one in every five dollars spent on retail worldwide will flow through digital channels.
Q2. How many people are expected to shop online globally in 2025?
Approximately 2.77 billion people worldwide are projected to make purchases online in 2025. This represents about 33% of the global population and marks a 2.2% increase from the previous year.
Q3. Which region is experiencing the fastest ecommerce growth?
Latin America is currently the fastest-growing ecommerce region globally, with a projected annual growth rate of 19% from 2022 to 2027. This rapid digitalization is pushing online retail's share of total retail sales in the region to new heights.
Q4. What are the top product categories in ecommerce?
Electronics and fashion lead the ecommerce landscape in 2025. The computer and consumer electronics category generates $219.33 billion in retail ecommerce sales in the US, while global fashion revenue reaches $781.00 billion. Food and beverage, beauty and personal care, and home goods are also significant categories.
Q5. How important are mobile devices for ecommerce in 2025?
Mobile devices are crucial for ecommerce in 2025, accounting for 78% of all ecommerce traffic and 66% of all online orders. However, desktop still maintains an advantage in conversion rates, with 4.8% compared to mobile's 2.9%.