OnlyFans Statistics 2025: The Real Numbers Behind $12B Creator Economy

OnlyFans statistics reveal the platform's massive growth to over 305 million users worldwide. The platform's reach keeps expanding faster with about one billion monthly website visits in January 2024. New users join at an impressive rate of 500,000 daily.

The creator base has expanded to more than 4.19 million. Last year brought roughly 936,000 new creator accounts. Most creators' monthly earnings hover around $150-180, though the income distribution shows significant variations.

The platform's top 1% of creators claim almost one-third of all revenue. These top performers can earn $100,000 or more each month. This brings up an important question about realistic earning potential on OnlyFans.

Let's take a closer look at the latest OnlyFans metrics in this piece. We'll explore everything from the platform's demographics to earning possibilities. The platform's users spent $6.6 billion in 2023, while the company's revenue reached approximately $1.3 billion that same year. These numbers highlight the platform's economic ecosystem's significance.

How Many People Use OnlyFans in 2025?

OnlyFans statistics show the platform has reached 305 million registered user accounts in early 2025. New accounts keep pouring in by tens of millions each year, steadily expanding the user base.

Total registered users and active accounts

OnlyFans proudly showcases 305 million registered accounts. Industry estimates suggest around 250 million users actively pay for content, which represents about 85% of registered accounts.

Recent data paints a different picture. A study of one million OnlyFans subscribers revealed that just 4.2% of fans made transactions. The remaining 95.8% never made a single purchase. These numbers showcase a unique economy where a small group of paying users generates most of the revenue.

User growth skyrocketed with a 2,163% increase from 2019 to 2023. Here's how the numbers stack up:

2019: 13.48 million users
2022: 238.85 million users
2023: 305.07 million users

Late 2024 brought even more impressive numbers. OnlyFans reported 377.5 million users, showing a 24% jump from 2023. These numbers prove the platform's growing impact on the creator economy.

Monthly traffic and engagement trends

Platform engagement remained strong throughout 2025. August brought 378.24 million visits with users spending an average of 11 minutes per session. Some traffic analysts report even higher numbers, suggesting 507.3 million monthly global visits.

January 2025 peaked at 478 million visits, making it the year's busiest month. Weekend activity tends to spike, with Saturdays bringing in 15.4% of transactions compared to Wednesdays at 13.6%.

Mobile users make up 83.99% of all traffic, while desktop visits account for just 16.01%. This trend aligns with how people consume digital content today.

Traffic numbers showed some variation in 2025. August saw a 4.84% drop compared to July. In spite of that, OnlyFans managed to keep its spot as the 88th most visited website globally and ranked 60th in the United States.

Fan-to-creator ratio explained

OnlyFans' economic ecosystem thrives on the relationship between fans and creators. The platform currently has 74 fan accounts for every creator account. This ratio has shifted over time:

2021: 87:1
2022: 75:1
2023: 74:1

Creator numbers grow faster than the user base, which explains the gradual decrease. This trend points to increasing competition among content producers.

Most fans subscribe to 1-3 creator accounts at once. Budget constraints, content priorities, and creator marketing effectiveness shape these subscription patterns.

These ratios matter greatly to aspiring creators and investors. Competition gets tougher as 4.1-4.6 million creators vie for attention from 305 million registered users. The platform still attracts new creators in droves, with 179,522 applications submitted in February 2025 alone.

The $12B Creator Economy: Key OnlyFans Stats for 2025

OnlyFans has reached $7.22 billion in gross earnings for 2024, showing a 9% increase from last year. These numbers make the platform the life-blood of the $12 billion creator economy that's growing faster than ever. The content subscription service's financial success story deserves a closer look.

Total revenue and growth from previous years

The platform's numbers tell a story of strength and maturity. OnlyFans earned $1.41 billion in net revenue for 2024, which is 8% more than last year. The company's pre-tax profits climbed to $684 million, with a 4% boost for the fiscal year ending November 30, 2024.

The growth rate has started to level off compared to its earlier explosive rise. The numbers paint an interesting picture:

2021: 118% growth (pandemic-driven surge)
2022: 16% growth
2023: 19% growth
2024: 9% growth

The platform's owner Leonid Radvinsky has enjoyed substantial rewards. He earned $497 million in dividends for fiscal year 2024. His total dividend earnings have reached nearly $1.8 billion since buying the platform. The company's profit jumped from $1.9 million in 2018 to an impressive $520 million.

How OnlyFans compares to other creator platforms

OnlyFans leads the creator economy. The platform's revenue was about three times higher than Pornhub's parent company MindGeek in 2023 ($1.3 billion compared to roughly $450 million).

The platform's growth rate is different from others at similar revenue levels. OnlyFans saw 17% growth in 2022 and 20% in 2023, while others grew much faster:

Canva: $2 billion in 2023 (50% growth)
Chime: $1.3 billion in 2023 (30% growth)

The creator economy should nearly double to $480 billion by 2027. OnlyFans competes with membership platforms like Fanhouse, Patreon, Substack, and Buy Me A Coffee. Patreon stands out as the biggest direct competitor with about 8 million+ patrons supporting more than 250,000 creators.

What's driving the $12B milestone

OnlyFans' path to its $12 billion valuation comes from several sources. Creator accounts grew by 13% to 4.634 million in 2024. Fan accounts surged by 24% to 377.5 million.

The platform's money-sharing approach remains crucial. Creators receive 80% of all transactions, which meant $5.8 billion went to content producers in 2024 – 9% more than last year.

CEO Keily Blair explained their growth strategy: "We expanded in new verticals, demonstrating the strength and potential of the platform across a wide range of genres". The company built mutually beneficial alliances in sports and other areas.

OFTV, their safe-for-work streaming service, helps creators promote their main OnlyFans pages with original content. Blair noted that "the success of OFTV has opened new avenues for growth and audience engagement".

The platform makes money through multiple channels. They take 20% from all content sales, memberships, tips, and custom content requests. Strong bonds between creators and fans lead to high retention and steady income. Blair calls this "a foundational element of the wider creator economy".

How Many OnlyFans Creators Are There?

OnlyFans' creator community has exploded to 4.19 million creators, making it a powerhouse platform. These content producers are the foundations of OnlyFans' economic success. They make up about 1.5% of all users on the platform. The creator base has grown by an incredible 1,082% over five years. Starting from 348,000 in 2019, it now boasts over 4.1 million creators by 2023.

Total number of creators in 2025

OnlyFans now supports between 4.1-4.6 million active creators. Different sources provide slightly different numbers. The latest data shows 4.19 million creators, though some reports indicate numbers reaching 4.6 million by 2025. The platform's growth shows no signs of slowing down. It added 936,000 new creator accounts in 2023, showing a remarkable 29.4% year-over-year increase.

Here's how the platform has grown:

2019: 348,000 creators
2020: 1.6 million creators (365% increase)
2023: 4.1 million creators
2025: 4.19-4.6 million creators

Approval rates for new creator accounts

The platform maintains strict standards for new creators. February 2025 saw 179,522 applications for creator accounts. Only 36% made the cut. This selective process remained consistent through late 2024. The platform received 1.1 million account requests but approved just 396,272 accounts – maintaining that 36% approval rate.

The platform has gotten more selective over time. Monthly approval rates stayed between 30-40% throughout 2024 and early 2025. The platform takes content moderation seriously. March 2024 saw 31,718 accounts removed for breaking platform rules.

Creator distribution by country

The United States leads the pack with over 1 million creators, representing about one-quarter of the platform's global creator base. California dominates the U.S. scene with 12.7% of creators, while Florida and Texas help bring the three states' combined share to 28.9% of American creators.

The global creator landscape looks like this:

United Kingdom: 280,000-400,000 creators
Canada: 175,000 creators (highest creator density per population)
Australia: 89,000-100,000 creators
Brazil: Second largest market with 8.57% user share

Cyprus stands out with 3,850 female creators per 100,000 women – the world's highest ratio. Australia follows with 1,852 creators per 100,000 women, then the United States (1,817) and Canada (1,659).

The platform has strong presence in other European markets too. Germany has 95,000 creators, France 78,000, Italy 62,000, and Spain 58,000. Japan's smaller but growing community includes about 34,000 accounts.

OnlyFans Earnings Statistics: Who Makes What?

OnlyFans shows a dramatic income gap where top creators earn millions while most barely make minimum wage. Latest OnlyFans earnings statistics show creators average just $150-$180 monthly. This adds up to about $2,000 yearly—nowhere near the U.S. average salary of $59,428.

Average OnlyFans income by creator tier

The money made on OnlyFans follows a classic power-law pattern with three clear creator levels:

Top-tier creators (0.1% of all users) rule the platform's finances with earnings of $100,000-$500,000 monthly. This elite group has about 300 people making over $1 million yearly, while roughly 16,000 creators earn more than $50,000 annually.

Mid-tier creators pull in $1,000-$10,000 monthly. These content makers have built loyal subscriber bases but haven't reached star status. Many work full-time on the platform and earn enough to replace a regular job.

Average creators, the biggest group by far, make $100-$1,000 monthly. The middle point sits around $150-$210 per month. Yes, it is worth noting that almost half of all creators make less than $100 monthly. This makes OnlyFans more of a side gig than a career option.

Top 1% vs average creators

The money gap on OnlyFans is huge. The top 1% of creators take home 33% of all platform revenue. The top 10% grab an eye-opening 73% of total earnings.

Let's break this down: while regular creators make under $200 monthly, a top 1% creator typically banks over $20,000 monthly—that's 100 times more than average. Stars like Blac Chyna lead the pack (reportedly making $20 million monthly from 11 million subscribers), followed by Bella Thorne ($11 million monthly) and Cardi B ($9.43 million monthly).

Top creators also cash in through multiple channels beyond subscriptions. They charge premium rates for direct messages, custom content, and pay-per-view posts.

Earnings by gender

Gender plays a big role in earning potential on OnlyFans. Women earn about 78% more than men on the platform.

The numbers tell the story: women average $700 monthly, while men make around $180 monthly. About 40% of male creators don't even reach $100 per month.

This pay gap shows up at the top too. Men make up 30% of the top 1% earners, while women account for 70%. Women dominate the top 10% even more at 85%. These numbers match the platform's audience, which is mostly male subscribers.

How much can you make on OnlyFans realistically?

New creators without a following start small. Most beginners make $100-$200 monthly in their first months, usually from 5-20 subscribers plus occasional tips.

Success depends on marketing skills, content quality, and picking the right niche. Creators who build strong relationships with fans through personal interaction tend to keep subscribers longer and see their income grow steadily.

Your earning potential depends on:

Your current audience size and social media following
Content niche and quality
How often and regularly you post
Your pricing approach (subscriptions usually cost $5-$50)
Your willingness to create custom content and talk with fans

Some niches do better than others. Fitness creators are the second biggest group after adult content makers [document reference implied but not explicitly stated].

To summarize, most people use OnlyFans as a side income rather than their main money maker. But with smart marketing, steady content creation, and audience building, creators can push their earnings above average over time.

User and Creator Demographics in 2025

OnlyFans has unique patterns in its user base that tell us a lot about who creates and consumes content on the platform. Let's look at the numbers that show us who's using OnlyFans in 2025.

Gender breakdown of users and creators

The platform shows a clear difference between who makes content and who watches it. Males make up about 78% of people visiting the site, while females account for 22% of the total audience.

The numbers flip when we look at content creators. Women create most of the content at 84%, while men make up just 16%. This flip between creators and subscribers helps explain why the platform has become such a soaring win.

About 1-3% of creators identify as non-binary or don't share their gender. The platform also has 10% of creators who identify as LGBTQ+.

Age distribution of users

Young adults dominate OnlyFans. People aged 25-34 make up the biggest group at 31.25% of active users. The 18-24 age group follows close behind with 29.64%.

Middle-aged users still have a strong presence:

Ages 35-44: 17.30% of active users
Ages 45-54: 10.70% of active users

Older users make up a smaller but steady portion. People aged 55-64 represent 6.79% of users, and those 65 and older make up 4.33%.

These numbers match how people use other digital platforms, but OnlyFans gets more attention from 25-34 year-olds than most social media sites.

Geographic spread: top countries and states

The US leads in OnlyFans traffic with 455 million visits in January 2024. American users make up 43.15% of all users worldwide.

Other big markets include:

Canada: 35 million visits
United Kingdom: 33.6 million visits
Mexico: 29 million visits
Australia: 28 million visits

Cyprus stands out with 3,850 female creators per 100,000 women – the world's highest rate. Australia comes in second with 1,852 creators per 100,000 women. The US (1,817) and Canada (1,659) follow closely.

Nevada leads the US with 31.46 creators per 100,000 residents. Washington D.C. comes next with 21.73 creators per 100,000 people. Florida, Colorado, California, and Oregon have the next highest creator numbers.

West Virginia spends the most on OnlyFans, with residents spending about $116,313 yearly per 10,000 people. New York spent around $179 million in 2024, and 83% of New York's users are male.

States with more unemployment tend to have more creators. This suggests that local job markets play a big role in how many people create content in different areas.

Platform Trends and Growth Drivers

Mobile devices rule the OnlyFans platform. Recent OnlyFans statistics show 85.02% of users view content on their smartphones and tablets. Latin American countries like Mexico and Brazil lead this trend with 90% of their users choosing mobile access.

Mobile vs desktop usage patterns

Desktop visits make up only 16.01% of platform traffic. These numbers have stayed steady throughout 2024-2025, matching wider digital usage trends. Users spend about 10 minutes and 20 seconds on mobile devices per session, which suggests strong user engagement. Direct traffic brings 53.18% of platform visits. Many users either bookmark the site or type the URL directly.

Content volume and posting frequency

OnlyFans creators show different levels of commitment to content creation. 36% of content producers spend 1-5 hours each week making material. 27% put in 5-10 hours weekly and build bigger content libraries as a result. Gender plays a role in posting habits. Female creators share about 7 posts weekly, while male creators publish 5 posts.

Impact of social media promotion

Social media has become vital to success on OnlyFans. Creators who use multiple platforms see their earnings jump by 30% on average. Reddit stands out as the best platform to attract high-paying subscribers.

TikTok, Instagram and X (formerly Twitter) are vital channels that most successful creators use regularly. Weekend content performs better. Saturday posts generate 15.4% of transactions compared to Wednesday's 13.6%.

New creator tools and monetization features

OnlyFans keeps improving its creator tools with new technology. AI-powered CRM systems help creators manage more subscribers, understand fan behavior, and create better content strategies.

Many creators now use virtual reality (VR) to offer premium experiences that command higher subscription rates. Creator communities on Telegram and Discord represent a growing trend that helps build stronger fan relationships and keeps subscribers longer. The platform's Statistics Page gives creators detailed analytics about their earnings, views, and audience demographics.

Conclusion

The 7-year old OnlyFans has become the life-blood of the creator economy. What started as a niche platform has grown into a $12 billion industry giant. The platform now boasts over 305 million registered users worldwide and gets about one billion monthly website visits. New users keep flooding in at a rate of 500,000 each day.

The most eye-catching aspect of OnlyFans is its creator earnings gap. Top creators like Blac Chyna and Bella Thorne rake in millions every month. However, the average content producer earns just $150-180 monthly. The top 1% of creators take home nearly one-third of all platform revenue. This makes it tough for newcomers who don't have a strong following already.

The platform's ecosystem shows clear gender patterns. Women make up 84% of all creators, while men represent 78% of subscribers. The United States leads both in traffic and number of creators. Canada, the United Kingdom, and Australia follow as the next biggest markets.

OnlyFans users prefer their phones, with 85% viewing content through smartphones. Creators need a strong social media presence to succeed. Those who stay active on Reddit, TikTok, and Instagram see their earnings climb substantially.

OnlyFans faces new opportunities and hurdles ahead. Growth has slowed since the pandemic peak, but the platform keeps expanding. Content now goes beyond adult material. Fitness experts, musicians, chefs, and fashion influencers help vary the platform's image and income sources.

The platform's numbers tell an interesting story. It offers huge potential for some but serves as a side income for most creators. Its massive user base and state-of-the-art creator tools make it a revolutionary force in the creator economy that's here to stay.

FAQs

Q1. How much does the average OnlyFans creator earn?

The average OnlyFans creator earns between $150-$180 per month. However, earnings vary widely, with top creators making significantly more while many earn less than $100 monthly.

Q2. What percentage of OnlyFans users are actually paying subscribers?

While OnlyFans has over 300 million registered users, only a small percentage are paying subscribers. Studies suggest that around 4-5% of fans actively make purchases on the platform.

Q3. Is OnlyFans primarily used for adult content?

While adult content is popular on OnlyFans, the platform hosts diverse content categories. Fitness, music, cooking, and fashion are growing niches, with the platform actively expanding into non-adult verticals.

Q4. How does OnlyFans compare to other creator platforms in terms of revenue?

OnlyFans is a dominant force in the creator economy, generating significantly more revenue than many competitors. In 2023, it earned about three times the revenue of Pornhub's parent company MindGeek.

Q5. What factors contribute to a creator's success on OnlyFans?

Success on OnlyFans depends on several factors, including existing audience size, content quality, posting frequency, pricing strategy, and effective social media promotion. Creators who engage consistently with fans and diversify their content tend to see better results.