8 Ways To Use Snapchat To Promote Your Brand
Snapchat is not only a messaging app but it is also an influential marketing tool offering business owners unique opportunities to connect with younger audiences and create digitally interactive brand experiences.
As social media continues to transform the way digital marketing works, Snapchat stands out with its innovative features and highly visual, ephemeral content that captures the attention of millions of users, particularly millennials and Generation Z. To take real advantage of this platform, a company should understand the pull of Snapchat.
Unlike other social media platforms, Snapchat focuses on real-time authentic content that disappears after 24 hours. This generates a certain feeling of urgency and exclusivity that is really potent in brand marketing. The more visually driven approach on this platform allows creativity and lets businesses reveal their personalities in manners that can be perceived as more organic and less promotional compared to traditional modes of advertising.
To get onboard with this unique platform and improve your brand positioning try these 8 ways to use Snapchat to promote your brand…
Ways To Use Snapchat To Promote Your Brand #1 – Define Your Audience
Building a successful Snapchat marketing strategy starts with developing a deep understanding of your target audience. It is more popular among younger users, with a high concentration of users falling between the ages of 13-34 years. Those brands that know how to market on Snapchat understand the language in which the platform speaks-spontaneity, entertainment, and visual appeal. This means moving away from polished, corporate messaging and embracing a more authentic, behind-the-scenes approach that gives followers a unique glimpse into your brand’s personality and operations.
Ways To Use Snapchat To Promote Your Brand #2 – Be Authentic
One of the most powerful tools for brand promotion on Snapchat is the Stories feature. These collections of photos and videos that remain visible for 24 hours provide an excellent opportunity to create narrative-driven content that captures your audience’s imagination. Businesses can use Stories to demonstrate product launches, give behind-the-scenes tours of their operations, share customer testimonials, or design interactive experiences that encourage user engagement. The big key is to create content that feels natural and organic and to avoid highly produced marketing messages that might come off as inauthentic to the platform’s users.
Ways To Use Snapchat To Promote Your Brand #3 – Embrace Interactive Elements
In the last few years, Snapchat has developed increasingly sophisticated advertising options for businesses seeking to reach their target audience in various ways. Such are the sponsored lenses and filters that evoke very innovative opportunities for marketing. These interactive elements let users interact with your brand in playful, memorable ways. For example, a clothing brand might create a lens that lets users virtually try on different outfits, while a restaurant could develop a filter that transforms users’ faces into fun, food-related characters. These interactive experiences will increase brand visibility while making users share content that features your brand all over, turning users into brand ambassadors.
Ways To Use Snapchat To Promote Your Brand #4 – Partner with Influencers
It’s no surprise that influencer partnerships are rapidly becoming one of the cornerstones of Snapchat marketing strategies. This love for authenticity, in the form of personal content, is right up the alley of working with influencers who provide genuine recommendations and create relatable content for their audiences. When choosing influencers, it’s important to find partners whose audience aligns with your target demographic and whose personal brand fits your company’s values. Successful brand influencer takeovers on Snapchat are organic in feel and either entertain, provide an exclusive behind-the-scenes look at, or offer an ‘honest’ review of products, for example.
Ways To Use Snapchat To Promote Your Brand #5 – Monitor Your Success
Monitoring and measuring your Snapchat marketing success is crucial in order to further fine-tune your strategy. The hardcore analytics available in this platform can be leveraged in tracking the rate of engagement, view-through percentage rate, and interaction by the user. This way, it will give you an idea of what kind of content will most appeal to your audience and henceforth focus your marketing approach on it. Also, businesses could add special promo codes or trackable links to the Snap content in order for them to determine the direct impact of Snapchat on sales and conversions.
Ways To Use Snapchat To Promote Your Brand #6 – Show Your Personality
While Snapchat is, undeniably, an exciting marketing opportunity, success requires some thought and imagination. Success on the site definitely rewards those brands prepared to experiment, show personality, and create genuinely entertaining content. That might mean showing the personality of your team, giving access to exclusive sneak peeks at new products, or creating interactive experiences beyond traditional advertising. The best Snapchat marketing approaches are treating the platform as one for building relationships rather than merely selling messages.
Ways To Use Snapchat To Promote Your Brand #7 – Add Value
The relatively low barrier to entry of Snapchat makes it especially accessible to small businesses and startups. Compared to more expensive platforms to advertise on, the production costs associated with creating engaging content on Snapchat are very low. More often than not, all it requires to begin the process of relationship-building with future customers is a smartphone, some creativity, and an understanding of the unique culture making up this platform. The key with Snapchat is approaching it authentically, with creativity, and with the will to provide value to your audience.
Ways To Use Snapchat To Promote Your Brand #8 – Be Consistent
Just as with any other marketing strategy, consistency is key. Businesses should be shooting for a regular cadence of postings and a structured content strategy that aligns with wider messaging. That doesn’t mean that every Snap needs to be super-produced, but rather, it should have a sense of intentionality to your brand’s voice. Indeed, the most successful Snapchat brands seem to have learned how to balance fully produced content with the inherently casual, ad hoc nature of the platform.
Overall, Snapchat is a strong piece of kit in the marketing toolbag of companies that are ready to adapt to its unique perspective on content and engagement. When you really understand the nature of the platform and develop creative content with authenticity, using the wide range of marketing tools that the platform has to offer, you can achieve deeper connections with younger audiences and create memorable brand experiences for them.
As digital marketing continues to shift in one direction, Snapchat provides an opportunity that helps brands differentiate themselves by showcasing their personality and keeps brands in touch with their customers in a fresh and interactive manner.