Connor Price Net Worth: The Untold Story Behind His Success (2025 Update)

Connor Price has built something most creators only dream of—a multimillion-dollar empire that spans music, YouTube, and brand partnerships. His net worth figures tell a staggering success story, with approximately $2.25 million to $5.3 million in accumulated wealth.

The numbers behind his digital presence are equally impressive: over 4.6 million YouTube subscribers and more than 1.8 billion video views have created a financial machine that generates an estimated $57,600 in just the last 30 days.

But here's where it gets interesting. Price's actual earning potential far exceeds these baseline figures. His YouTube channel reportedly brings in between $748,200 and $16.8 million monthly. Daily earnings range from $24,900 to $561,100, showcasing the substantial revenue streams he's developed across platforms.

His content attracts approximately 15.6 million views monthly and about 521,400 views daily, creating consistent income opportunities that most content creators struggle to achieve. So how did a former child actor build this kind of financial success? We've analyzed the latest financial data to uncover Connor Price's wealth story in 2025.

This article explores how he built his fortune, examines the various revenue streams powering his success, and reveals the business strategies that took him from traditional entertainment to digital media powerhouse—where individual videos can reach over 60 million views.

Connor Price Net Worth in 2025: The Latest Estimate

Pinning down Connor Price's exact net worth is like trying to hit a moving target. In 2025, estimates range between $3.8 million and $15 million depending on the source and calculation method.

This substantial variation isn't just guesswork—it highlights the genuine challenges in determining celebrity wealth when most financial details remain private. Net Worth Spot places his estimated net worth at approximately $5.30 million, while more optimistic projections from ILikeToDabble reach $15 million.

Low-end and high-end estimates

The most conservative credible estimate places Connor Price's fortune at $3.8 million based on calculations from Net Worth Spot. Youtubers.me suggests an even more cautious range between $696,000 and $4.18 million.

At the opposite end, specialized entertainment industry trackers report his wealth at $15 million for 2025—a significant jump that reflects his expanding business empire.

Monthly earnings tell an equally dramatic story. During the first half of 2025, his monthly income ranged from $6,100 to $11,600. More generous estimates suggest monthly earnings as high as $644,200 to $795,800, illustrating just how wide the gap can be between different reporting methodologies.

His wealth progression shows consistent growth across multiple revenue streams:

• 2022: $2 million (primarily from acting)
• 2023: $5 million (music became primary income)
• 2024: $10 million (endorsements dominated)
• 2025: $15 million (diversified with film production)

How net worth is calculated

Most net worth calculations start with YouTube performance as the foundation. Price's approximately 15.6 million monthly views generate around $62,600 in monthly ad revenue or $938,400 annually.

Popnable projects his 2025 revenue at $55,300, potentially ranging between $54,500 and $66,600. Yet YouTube advertising income only tells part of the story.

Comprehensive assessments factor in:

1. Acting salary from past and current projects
2. Music streaming revenue from platforms like Spotify and Apple Music
3. Merchandise sales and brand endorsements
4. Investment returns from real estate and tech startups
5. Royalties from previous work

StarStat reports his channel's total net worth through August 5, 2025, at $8,250,993, with September 2025 projected at $387,987. The substantial difference between monthly and cumulative figures demonstrates how net worth calculations capture both immediate cash flow and long-term asset value.

What's Connor Price's net worth vs. reported figures

Here's the thing about celebrity net worth estimates—they're educated guesses at best. Price's publicly reported net worth generally falls between $3.8 million and $15 million, but the actual figure likely differs significantly for several reasons.

Most public estimates focus on visible income streams while missing private investments entirely. TotemPool indicates Price has "invested in a diverse portfolio of properties and assets" and "generates passive income from real estate investments"—details that standard calculations simply can't capture.

Expenses and tax obligations create another blind spot. While Price reportedly earns between $7.8 million and $9.6 million annually across all revenue streams, these represent gross income rather than retained wealth. The difference between earning money and keeping it can be substantial.

Timing also creates discrepancies. Hafi.pro reports weekly earnings of $161,000 to $198,900 based on the previous month, while other sources use quarterly or annual calculations. Each approach creates different snapshots of the same financial picture.

The most reliable assessment combines multiple data sources while acknowledging their limitations. As Net Worth Spot states, "When we consider many revenue sources, Connor Price's net worth could be as high as $5.30 million"—a balanced estimate that accounts for both visible income and potential unreported earnings.

How Much Does Connor Price Make from YouTube?

YouTube isn't just a platform for Connor Price—it's the engine driving his entire financial ecosystem. His earnings from the platform reveal how strategic content creation can generate substantial income through ad revenue, audience engagement, and systematic channel growth.

Monthly and annual ad revenue

Price's YouTube performance places him among the platform's elite earners. His channel generates between $748,200 and $16.8 million monthly, numbers that reflect both conservative calculations and optimistic projections based on his viral content strategy.

Daily revenue tells an equally compelling story. Price averages between $24,900 and $561,100 per day, demonstrating the immediate financial impact of his content approach. Scale these figures annually, and you're looking at potential YouTube revenue between $9.1 million and $204.8 million.

More conservative estimates paint a different picture. Some sources suggest monthly earnings around $57,600, with April 2025 bringing in approximately $124,000—one of his strongest monthly performances that year.

Why such dramatic variation in estimates? Calculation methodologies differ wildly, ad rates fluctuate constantly, and viral content performance remains unpredictable. Even the most conservative projections position Price well above typical YouTube creator earnings.

Estimated earnings per 1,000 views

Price has cracked the code on YouTube monetization efficiency. He earns approximately $1.21 per 1,000 views from ad revenue alone—significantly higher than the platform average for content creators. Most YouTubers earn between $0.00 and $0.03 per individual view, translating to roughly $2.00 to $25.00 per 1,000 views.

This efficiency creates substantial returns on viral content:

• A video with 1 million views generates approximately $1,210 in ad revenue
• His viral hits exceeding 50 million views potentially earn over $60,500 each

Take his video "Had to stop the show," which garnered over 51.8 million views. That single piece of content potentially generated upwards of $62,600 in ad revenue alone.

But ad revenue represents just one revenue stream. Video monetization extends far beyond YouTube's advertising program, with brand integrations and merchandise promotions tied to specific videos substantially increasing per-view earnings.

Subscriber and view growth trends

Price's audience expansion tells a story of strategic execution. His YouTube channel boasts 4.64 million subscribers as of July 2025, with growth happening at remarkable speed. On July 24th, 2025, alone, his subscriber count increased by 170,000.

The growth timeline reveals strategic transition timing. Since July 2022, his channel has gained 4.59 million subscribers—essentially building his entire current audience within three years. This trajectory aligns perfectly with his pivot from traditional entertainment to digital content creation.

View metrics demonstrate consistent performance momentum. The channel has accumulated approximately 1.9 billion total views across 415 uploaded videos. Recent performance shows 11.1 million views in a single week and 47.5 million monthly views.

His content strategy prioritizes viral potential over volume. Recent high-performers include:

• "Had to stop the show" – 51.8 million views
• "I forgot I had a show…" – 18.3 million views
• "My first stage dive…" – 15.6 million views

This targeted approach maximizes revenue potential through strategic video production focused on engagement and retention. Despite an increasingly competitive creator landscape, Price continues expanding his reach through content that consistently connects with audiences.

Music Revenue: Streaming, Albums, and Collaborations

Price's music strategy reveals something most independent artists miss—streaming isn't just about releasing songs, it's about building a financial ecosystem. His approach to music creation and distribution has created a revenue engine that substantially amplifies his net worth across multiple audio platforms.

Spotify and Apple Music streams

The numbers speak for themselves. Price averages approximately 60 million monthly streams on Spotify, translating to roughly $240,000 in monthly revenue from that platform alone. But here's what makes this remarkable: while the industry standard suggests creators receive about $400 for every million listens, Price maximizes this revenue stream by maintaining complete ownership of his music.

His catalog has amassed over 650 million streams on Spotify as of 2023, with additional millions across Apple Music and other platforms bringing his total to over a billion streams across all services. This achievement demonstrates the financial potential of streaming when artists retain their rights rather than surrendering control to major labels.

The contrast is striking. Approximately 6.3 million artists on Spotify have fewer than 50 monthly listeners, yet Price's strategy of making his music copyright-free has paid off handsomely.

This approach focuses on long-term distribution rather than short-term monetization, resulting in approximately 20,000 TikTok videos created using his songs—free marketing that expands his reach and drives streaming numbers.

Revenue from 'Spin the Globe' series

"Spin the Globe" represents Price's most innovative and financially successful music project. The concept is brilliantly simple: spin a globe, collaborate with an artist from wherever your finger lands.

As of April 2025, the "Spin the Globe" EP has accumulated over 480 million streams on Spotify, becoming a centerpiece of his music portfolio. The original EP launched on January 27, 2023, followed by "Spin the Globe 2" on February 23, 2024, proving the format's staying power.

The viral nature drives exceptional revenue. The first video featuring a Zambian artist garnered 72 million views on both TikTok and YouTube Shorts, creating substantial cross-platform promotion that boosted streaming numbers. One collaboration, "Violet," has accumulated over 100 million Spotify streams in less than nine months.

Major labels have approached Price, offering to pay for their artists to be featured in the series. He declined these offers, staying true to his vision of showcasing independent artists—a decision that prioritizes artistic integrity while likely increasing his long-term revenue potential.

Collaborations with global artists

Price's collaborative approach has yielded both artistic and financial returns. His partnerships create multiple value streams:

1. Launch careers of lesser-known artists (Zambian rapper Killa's monthly Spotify listeners jumped from 180 to 2 million)
2. Generate chart success (songs like "Spinnin'" and "Trendsetter" appearing on Billboard R&B/Hip-Hop and Rap Digital Song Sales charts)
3. Expand into diverse genres (including Christian charts with collaborations featuring Forrest Frank and Maverick City Music)

These collaborations span continents, featuring artists from Zambia, South Africa, India, and across Europe. "Customs" with teenage Punjabi rapper Harsh Likhari saw streams surge across India, while his collaboration with Canadian artist Mighty became the Toronto Blue Jays' jersey campaign theme and has accumulated nearly 60 million streams, earning gold certification in Canada.

Beyond direct streaming revenue, Price generates income through brand partnerships with companies like KFC and Ruffles, creator partnerships with global musicians, and sync deals that place his music in games and films. These additional revenue streams complement his streaming income while expanding his audience reach.

His collaborative strategy and independent approach have built a music empire that could potentially sell for $50 million in 3-4 years, demonstrating how his net worth continues to grow through innovative approaches to music distribution and partnership.

Other Income Sources That Boost His Net Worth

YouTube and music streaming form the foundation, but Connor Price's financial success comes from something most creators miss: true revenue diversification. These additional income sources don't just add to his bottom line—they create stability that protects against market fluctuations in any single revenue stream.

Brand sponsorships and partnerships

Brand deals have become a substantial piece of Price's income puzzle. His partnership with Ruffles Canada produced a viral rap promoting their KFC-flavored chips, generating over 2 million views. But these aren't one-off deals.

His total estimated annual income from all revenue streams reaches approximately $7.8-9.6 million, with brand partnerships playing a significant role in that figure.

Price's approach to partnerships follows a strategic three-pronged model:

• Traditional brand deals with companies like KFC and Ruffles
• Creator partnerships with global musicians
• Sync deals placing his music in games and films

This partnership strategy serves dual purposes—immediate revenue generation while expanding his audience reach. It's essentially a financial flywheel effect. Billboard Canada recognized this success, listing him as 2023's 8th most popular artist on TikTok in Canada, making him even more attractive to brands seeking authentic influencer collaborations.

Merchandise and product sales

Price's merchandise operation provides consistent revenue through his online store (connorprice.shop). The product lineup includes:

• "Globe Guy" Hoodies: $40
• Happy Globe Beanies: $25 (reduced from $30)
• Logo Tees: $25
• Sticker Packs: $4.99

The "Price Club" branding creates community identification, turning fans into walking advertisements. This merchandise strategy reflects what industry analyst Michael C. notes: "Building a sustainable career in music requires more than just talent—it also takes strategic business decisions".

While merch typically accounts for only 7% of creator earnings, specialized creators can see exceptional returns. One creator with similar follower numbers generated over $40,000 in a single day from merchandise sales, demonstrating the untapped potential in this revenue stream.

Live performances and tours

Live performances represent Price's fastest-growing revenue segment. His "Friends & Family Tour" ran from March to April 2025 as his second headlining tour, partnering with touring company AEG.

The financial potential became clear when his Toronto concert at Opera House sold out in 48 hours, forcing a venue change to the 2,500-capacity History venue, which also sold out.

Price's first European tour spanned 12 cities where he opened for artist Hoodie Allen. Initially reluctant to tour, he embraced live performances after constant fan requests. His demographic appeal spans generations—"I've seen kids as young as six and seven up to 60s, and it's awesome to see families come together".

These live performances create what his team calls "deepening engagement with loyal fans". That engagement drives traffic back to his streaming platforms and merchandise store, amplifying every revenue channel in his business ecosystem.

The result? Price has built financial stability rarely seen among independent artists, with multiple income sources protecting him from the volatility that typically plagues creator businesses.

From Child Actor to YouTube Star: Career Evolution

Connor Price's path to multimillion-dollar success started long before his first viral video. His journey from child actor to digital media powerhouse began at just six years old, laying the groundwork for what would become an entertainment empire built on adaptability and strategic pivots.

Early roles in film and TV

Price didn't stumble into entertainment by accident. He first stepped into the industry at age six after watching his younger twin brothers, Thomas and Ryan, enjoy their acting work.

The foundation was set early, but his breakthrough came at age ten when he landed the role of Jay Braddock, the eldest son of Russell Crowe and Renée Zellweger in the Academy Award-nominated film Cinderella Man (2005). This pivotal role did more than launch his career—it secured him his first U.S. agent and brought him to Los Angeles for the premiere.

What followed was an impressive run of credits that would serve him well later:

• Young Dane Cook in Good Luck Chuck (2007)
• J.J. Bannerman in Stephen King's The Dead Zone (winning a Young Artists Award)
• Harry James across three seasons of the WWII spy drama X Company
• Kenny, the Boston vampire clan leader in SyFy's Being Human

Price appeared in three Stephen King adaptations and voiced characters in animated series like Will & Dewitt. The dozens of TV and film credits he accumulated by his twenties created the initial foundation for his wealth—and more importantly, gave him the performance skills that would prove essential in his digital content strategy.

Transition to music during the pandemic

Price had been quietly testing his musical abilities long before anyone knew about it. "Before putting out music under my name, Connor Price, I actually used to upload songs on YouTube using an anonymous name. And I would enter YouTube rap contests," he revealed.

He once placed first in a contest with 100 participants without telling family or friends—a private victory that convinced him of his potential.

COVID-19 changed everything. "All productions stopped and auditions weren't happening, people weren't meeting in person anymore. Things just completely slowed down for me for the first time in my life," he explained. Instead of waiting for the industry to recover, Price made a decision that would reshape his entire financial future.

His wife Breanna played a crucial role in this pivot, encouraging him to share his music publicly, especially on TikTok during its explosive growth period. "I started filming these skits to promote my songs, and those were really connecting," Price recounts. The combination of his acting experience and musical talent created something entirely new.

Rise of his YouTube channel

Price's content strategy proved brilliant in its simplicity. He created skits featuring various characters—including a producer, his "weird brother," and stylized versions of himself—building a unique format that combined entertainment with music promotion. This wasn't just content creation; it was strategic brand building that would pay massive dividends.

The "Spin The Globe" series became his breakthrough concept. Price spins a globe and collaborates with artists from wherever his finger lands—a format so engaging it went viral in 2022 with collaborations spanning Zambia, South Africa, and India.

The growth numbers tell an extraordinary story. Price gained approximately 788,000 subscribers in November 2022 alone, making him "the most subscribed to music artist in the world for those 28 days". He received both 100,000 and 1,000,000 subscriber plaques in the same month.

As of July 2025, his channel boasts 4.64 million subscribers and approximately 1.9 billion total views across 415 videos. From 2022 to 2025, his subscriber count increased by an astounding 4.59 million—essentially building his entire digital empire in just three years.

The acting foundation provided the performance skills, but the pandemic pivot created the financial machine that now generates millions annually.

The Power of Going Independent

Price's multimillion-dollar success stems from one crucial decision that separates him from most entertainers: complete independence. This isn't just an artistic choice—it's a calculated business strategy that directly impacts every dollar he earns.

No record label: full creative control

While major labels courted him with lucrative offers, Price chose a different path. "Staying independent means ownership, creative control and being able to do things my own way," he explains. The financial impact of this decision becomes clear when you examine the numbers.

Most signed artists surrender up to 80% of streaming revenue to record labels. Price keeps it all. With his streaming success generating approximately $240,000 monthly from Spotify alone, independence means the difference between earning $48,000 and $240,000 each month. Over a year, that gap represents nearly $2.3 million in retained revenue.

His independence creates another advantage: speed. "I can put out music when I want. I can say what I want. I can work with who I want. I can market it how I want. I don't have to wait for a label," Price emphasizes. When viral moments emerge, he can capitalize immediately rather than navigating corporate approval processes that might kill momentum.

DIY production and marketing

Price has built a self-contained creative ecosystem. "I record music in our home studio on my own time, I create my own artwork, my wife shoots my music videos, I edit them, and I distribute the songs to streaming services on whichever date I choose," he shares. This approach slashes production costs while maintaining complete creative control.

The marketing strategy reflects this same philosophy. Rather than traditional advertising spend, Price and his wife Breanna focus on entertainment-first content. "The key to success on TikTok is to create content that entertains rather than sells". This organic approach has generated over 2 billion streams without a single dollar spent on paid advertising.

The results speak for themselves. Content that entertains naturally drives discovery, creating sustainable audience growth that paid promotion often can't match.

Family involvement in his business

Price's business model centers on family as infrastructure. His wife Breanna transitioned from creative director to full-time manager. "For music, it's just her and I. No label, nothing," Price explains. This partnership eliminates traditional management fees while ensuring aligned incentives.

The family network extends further: brother-in-law Christian handles mixing and mastering, another brother-in-law Seth manages merchandise, best friend GRAHAM produces, while friends Tegan Matea and Kevin Euerle create graphics and film content.

"We're a creative powerhouse, handling both creative and business decisions literally in-house," he notes. This structure minimizes overhead costs that typically consume 30-50% of an artist's revenue. When you control every aspect of production and distribution, more revenue flows directly to the bottom line—a significant factor in building his multimillion-dollar net worth.

Price has essentially created a vertically integrated music business where family loyalty replaces corporate bureaucracy, and personal relationships drive professional excellence.

Inside Connor Price's Personal Life and Lifestyle

Behind the multimillion-dollar empire lies a surprisingly simple truth: Price's personal choices directly fuel his business success. His approach to family, location, and lifestyle isn't just about personal preference—it's strategic business planning disguised as life decisions.

Family background and support system

Price's entertainment journey began with sibling influence. His younger twin brothers Thomas and Ryan entered acting first, sparking his interest at age six. That early exposure to the industry created the foundation for what would become his multimillion-dollar career.

Today, his family operates as both emotional anchor and business infrastructure. His wife Breanna made the leap from creative director to full-time manager, a decision that reshaped their entire financial landscape. Most artists hand over 15-20% of earnings to management—Price keeps that money in the family.

This isn't just about saving fees. "Price has created a unique business model where family isn't just important—it's integral to operations," notes one industry analyst. The family-first structure allows for faster decision-making, complete trust in financial handling, and alignment of personal and business goals that most artists struggle to achieve.

Life in Las Vegas with wife and son

The move from Toronto to Las Vegas wasn't just about lifestyle—it was a calculated financial strategy. Nevada's tax advantages compared to Canada mean Price keeps significantly more of his earnings. When you're generating millions annually, geographic arbitrage becomes a substantial wealth-building tool.

His Las Vegas home doubles as his primary business hub. The professional recording studio where he creates content that generates millions in revenue sits steps away from his family's living space. This integration eliminates office overhead while maximizing time efficiency—a perfect example of how Price blends personal satisfaction with business optimization.

Balancing fame and fatherhood

Fatherhood fundamentally shifted Price's business approach. Rather than chasing every opportunity, he restructured his entire content creation schedule around family time. Most entertainers sacrifice relationships for career growth—Price found the opposite worked better.

His family-first philosophy correlates directly with his most successful wealth-building period. The stability and focus that comes from prioritizing family time has enhanced rather than hindered his creative output and business decision-making.

Price's parenting strategy mirrors his business philosophy: prioritize long-term value over short-term gains. This approach has created a sustainable model where personal fulfillment and financial success reinforce each other rather than compete.

What's Next for Connor Price in 2025 and Beyond?

Price's multimillion-dollar empire isn't slowing down—it's expanding strategically across new content formats and revenue opportunities. His approach to growth reflects the same calculated independence that built his current fortune, with plans that could potentially double his net worth within the next few years.

Plans for long-form YouTube content

Price sees opportunity in YouTube's evolving landscape. While his viral shorts continue generating millions of views, he's betting on longer documentary-style content to unlock higher revenue potential. The math makes sense—YouTube's CPM rates for extended formats often exceed short-form content, potentially increasing his per-view earnings significantly.

His recent equipment investments signal this strategic shift. Professional camera gear and lighting setups now occupy his home studio, preparing for production quality that matches his business ambitions. This isn't just content diversification—it's revenue optimization.

New music and global collaborations

The "Spin the Globe" concept that generated over 480 million streams isn't done evolving. Price plans a third installment targeting previously unexplored markets, with Southeast Asia and Latin America representing untapped streaming potential. These regions offer massive audiences hungry for cross-cultural music content.

But here's what makes his approach particularly smart: he's exploring country music crossovers. This genre expansion could introduce his brand to entirely new demographics while maintaining his collaborative format. Given that country music consistently drives strong streaming numbers, this diversification strategy positions him to capture multiple audience segments simultaneously.

Potential acting comeback

Price hasn't forgotten his entertainment industry roots. After declining several acting opportunities to focus on music, he's now considering selective projects that complement rather than compete with his digital empire. The key word here is selective—any acting work must enhance his overall brand value.

This calculated approach to his acting career demonstrates strategic thinking. Rather than chasing every opportunity, he's evaluating roles based on their potential to expand his audience and strengthen his entertainment portfolio. Smart creators understand that saying no to the wrong projects often matters more than saying yes to mediocre ones.

His ability to balance these diverse revenue streams while maintaining creative independence will determine whether his net worth trajectory continues its impressive climb through 2025 and beyond.

Conclusion

Connor Price's success story isn't just about impressive numbers—it's about redefining what's possible for independent creators in today's digital economy. His multimillion-dollar empire proves that staying independent while building multiple revenue streams can generate extraordinary wealth without sacrificing creative control.

The key insight from Price's journey? Strategic decision-making matters more than following industry conventions. His choice to remain label-free, involve family in business operations, and focus on authentic global collaborations created a sustainable competitive advantage that most signed artists struggle to achieve.

His "Spin the Globe" concept demonstrates how innovation can drive both artistic fulfillment and financial success. Rather than chasing trends, Price created his own format that generates consistent revenue while showcasing emerging talent worldwide. This approach shows how creators can build lasting value by solving real problems—in his case, connecting global artists with wider audiences.

Family integration represents another strategic masterstroke. Most entertainers separate personal and professional lives, often at great financial cost through management fees and external partnerships. Price inverted this model, turning his family into his business infrastructure while maintaining complete ownership of his creative output.

His story offers a blueprint for modern creators: focus on ownership over quick wins, prioritize authentic connections over follower counts, and build systems that can scale without sacrificing quality or values. These principles apply whether you're creating content, building a business, or developing any creative venture.

Price has essentially proven that independence isn't a limitation—it's competitive advantage. His approach challenges the traditional entertainment industry model while demonstrating how creators can build wealth on their own terms. For anyone looking to build a sustainable creative career, his strategy provides a roadmap worth studying.

FAQs

Q1. Where does Connor Price currently reside?

Connor Price, originally from Toronto, Canada, now lives in Las Vegas with his wife and son. This move was strategic, combining personal preference with business advantages, including potential tax benefits.

Q2. What is Connor Price's estimated net worth in 2025?

Connor Price's net worth in 2025 is estimated to be between $3.8 million and $15 million, depending on the source and calculation method. This wide range reflects the challenges in precisely determining celebrity wealth.

Q3. What are Connor Price's main sources of income?

Connor Price's main income sources include YouTube ad revenue, music streaming royalties, brand sponsorships, merchandise sales, and live performances. His YouTube channel alone generates substantial revenue, with estimates ranging from $57,600 to $16.8 million monthly.

Q4. How has Connor Price's career evolved over the years?

Connor Price started as a child actor, appearing in films and TV shows. During the pandemic, he transitioned to creating music and content for social media platforms, particularly YouTube and TikTok. This pivot led to his current success as a digital content creator and independent musician.

Q5. What is unique about Connor Price's business model?

Connor Price operates independently without a record label, giving him full creative control and ownership of his work. He employs a DIY approach to production and marketing, and involves his family members in various aspects of his business, from management to merchandise sales.